The Bizniz Talk: Episode 15 - How to grow your business online using a simple marketing strategy

Shane Biegnaar

Growing a business isn't easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Getting customers, increasing sales and growing your business should not be a sprint but rather a marathon.

Marketing a small business isn’t easy. It’s actually hard.

Which is why most people struggle to reach the right audience, no matter what strategies they use.

Step One: Advertise your business online through Facebook and Instagram.

Whether you decide to open a new business page, you should be posting regular content such as images, video and behind the scenes of your product and service that your business offers. You can do use organically or you can invest in a budget to boost your post to increase your brand/product awareness, drive traffic to site or increase bookings for your services.

Step Two: Build up a email database of past, existing and potential customers.

Whether your business starts off as a side-hustle selling to family or friends, or whether your business decided to sell to other customers in your network. Its important to build a database of your ideal customer and buyer persona, make a list of 10 or even 100 customers that would you like to offer your service or sell your product.

Step Three: Communicate to your customers and focus on customer service

Always ensure to communicate to your customer regularly whether you market a new product/service, promotions or specials. Following up with customers after they have purchased from your via email and WhatsApp will also help your customer service and support

As a consultant who helps businesses build their brands online, I've seen many business owners struggle to build profitable businesses. But the formula is actually much simpler than you might think.

Have any questions about how to start, grow and scale your online business?

Connect with me on all major social media platforms and feel free to send a message to chat further:

Facebook: https://www.facebook.com/shanebiegnaar

Instagram: https://www.instagram.com/shabie_mac

LinkedIN: https://www.linkedin.com/in/shane-bie...

Anchor: https://anchor.fm/shanebiegnaar