Is There a Future for SaaS Marketing Platforms in China?

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

Do SaaS Marketing platforms have a future in China? Yes, the platforms here are different, but there are also a lot of cultural reasons why SaaS hasn't taken off here. According to McKinsey, China is still 10 years behind other markets in SaaS platform development. Why? What needs to change?
We spoke to our good friend, Alex Duncan, Co-Founder of social media SaaS platform, KAWO, who has lived in China for 15 years, where his passion for adventure, user experience, and technology has flourished.
1. What on Earth is Saas? Why do marketers need it?
2. Why did Alex come to China? For the adventure, of course!
3. What is KAWO? Why do China brands need it?
4. Is There a Connection Between Social Media Execution & Brand Planning? It Depends on the Outcome You’re Looking For.
5. WeChat is Still a Great Place To Build Brands, But It’s Not Easy
6. Is Private Domain Traffic or Is It Just a FOMO Gimmick?
7. Media Efficiency or Media Planning Intelligence? Sorry to say, it’s the definition of insanity
8. Why has SaaS not been popular in China?
9. The Huge SaaS Potential in China and China Needs it.
10. Why Isn’t Adobe or Salesforce Big In China? Is it a Cultural or the Unique Ecosystem?
11. What Do SaaS Platforms Need in China to Grow?
11. What Gets You Inspired and Why Did you Get Inspired to Run a SaaS company?
12. A/B Test: Mathematics, Specialized and Bearded (of course!)
Alex Duncan on LinkedIn: https://www.linkedin.com/in/acjduncan/
KAWO: https://kawo.com/
KAWO's Ultimate Guide to Social Media Marketing (A Must!): kawo.com/guide
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