Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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תוכן מסופק על ידי Bryce Whitwam and Ali Kazmi. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Bryce Whitwam and Ali Kazmi או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Working for a Local Agency or Brand- China PR Expert: Harriet Gaywood
MP3•בית הפרקים
Manage episode 428858953 series 3003211
תוכן מסופק על ידי Bryce Whitwam and Ali Kazmi. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Bryce Whitwam and Ali Kazmi או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Have you ever considered working for a local Chinese company? We thought we would ask 20-plus-year PR expert, ultra-marathon runner, and ethnic musicologist Harriet Gaywood, who previously worked at Chinese firm Blue Focus and recently was the VP of Public Relations at Huawei. How is it different from working at a foreign firm? What are the challenges? Is this a viable career option for new recruits?
1. What's your elevator pitch?
2. What's the state of the Chinese PR industry? Is there room for advertising and PR agencies in today's social media world?
3. What was it like working for a local PR agency? Is there big differences?
4. How is public relations different from advertising? Is there space for both PR and advertising agencies to exist?
5. How did Blue Focus pivot so quickly into social media? How has its transformation been different from foreign firms?
6. What are the advantages that international agencies have over a local agency?
7. Are language skills important? What does it take to work at a local firm?
8. How can foreign agencies work better with global and local Chinese companies?
9. Do you see the role of foreigners changing within local companies?
10. A/B Test: Strategy, Partnership & 2028 (the future!)
Harriet Gaywood On LinkedIn: https://www.linkedin.com/in/harriet-gaywood/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. What's your elevator pitch?
2. What's the state of the Chinese PR industry? Is there room for advertising and PR agencies in today's social media world?
3. What was it like working for a local PR agency? Is there big differences?
4. How is public relations different from advertising? Is there space for both PR and advertising agencies to exist?
5. How did Blue Focus pivot so quickly into social media? How has its transformation been different from foreign firms?
6. What are the advantages that international agencies have over a local agency?
7. Are language skills important? What does it take to work at a local firm?
8. How can foreign agencies work better with global and local Chinese companies?
9. Do you see the role of foreigners changing within local companies?
10. A/B Test: Strategy, Partnership & 2028 (the future!)
Harriet Gaywood On LinkedIn: https://www.linkedin.com/in/harriet-gaywood/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
71 פרקים
Working for a Local Agency or Brand- China PR Expert: Harriet Gaywood
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•בית הפרקים
Manage episode 428858953 series 3003211
תוכן מסופק על ידי Bryce Whitwam and Ali Kazmi. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Bryce Whitwam and Ali Kazmi או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Have you ever considered working for a local Chinese company? We thought we would ask 20-plus-year PR expert, ultra-marathon runner, and ethnic musicologist Harriet Gaywood, who previously worked at Chinese firm Blue Focus and recently was the VP of Public Relations at Huawei. How is it different from working at a foreign firm? What are the challenges? Is this a viable career option for new recruits?
1. What's your elevator pitch?
2. What's the state of the Chinese PR industry? Is there room for advertising and PR agencies in today's social media world?
3. What was it like working for a local PR agency? Is there big differences?
4. How is public relations different from advertising? Is there space for both PR and advertising agencies to exist?
5. How did Blue Focus pivot so quickly into social media? How has its transformation been different from foreign firms?
6. What are the advantages that international agencies have over a local agency?
7. Are language skills important? What does it take to work at a local firm?
8. How can foreign agencies work better with global and local Chinese companies?
9. Do you see the role of foreigners changing within local companies?
10. A/B Test: Strategy, Partnership & 2028 (the future!)
Harriet Gaywood On LinkedIn: https://www.linkedin.com/in/harriet-gaywood/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. What's your elevator pitch?
2. What's the state of the Chinese PR industry? Is there room for advertising and PR agencies in today's social media world?
3. What was it like working for a local PR agency? Is there big differences?
4. How is public relations different from advertising? Is there space for both PR and advertising agencies to exist?
5. How did Blue Focus pivot so quickly into social media? How has its transformation been different from foreign firms?
6. What are the advantages that international agencies have over a local agency?
7. Are language skills important? What does it take to work at a local firm?
8. How can foreign agencies work better with global and local Chinese companies?
9. Do you see the role of foreigners changing within local companies?
10. A/B Test: Strategy, Partnership & 2028 (the future!)
Harriet Gaywood On LinkedIn: https://www.linkedin.com/in/harriet-gaywood/
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
71 פרקים
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