149: Raving Fans or Ideal Clients? Your Unique Podcast Model Reveals Which Audience You Should Target and How to Do It

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Is your podcast THE business or does it support a business? Believe it or not, even seasoned podcasters might not realize that there’s a critical distinction between these two models! That’s why knowing the key differentiators and which model applies to you, can give you an edge over the competition and make your life a whole lot easier when it comes to determining your podcast strategy.

In today’s episode, I’m sharing how I define each podcast model (hint: it has to do with how you generate revenue) and why that model should also inform your content creation process. Whether it’s creating community or leveraging your podcast as part of your funnel, I give you my best tips on building an audience of raving fans or, in the case of business owners, an audience of ideal clients. If you’re eager to learn your podcast “type” so you can better focus your strategy for success, then listen in now!

Start converting your listeners into leads and clients for your business! Grab my FREE Guide to structuring your episodes for sales with our best tips and a guide for solo episodes. Download today to get started!

What’s in this episode:

[01:52] A problem we solved about what to do with old podcast episodes that aren’t aligned with your business anymore

[05:39] The difference between a podcast that is a business and a podcast that supports a business

[11:02] How your specific type of podcast is going to inform your strategy and content creation process

[15:20] The importance of building an aligned audience when you start any podcast model

For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/149

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