It’s easier to start a business than scale one

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It's so much easier to start a business than to scale one. I say this because I've been in all those positions. I've even sold one and that was really tricky.

Why am I saying this to you?

When you start out, you think it's hard. You think it's hard because you don't know. You don't know what you don't know. That unconscious competence and the conscious incompetence is driving you forward to learn that passion, to be successful.