#S2E25 Shelf Impactors™ Alexis Vera

Shelf Impactors™ Branding and Packaging Design

#S2E25 Shelf Impactors™ Guest Episode with Alexis Vera - VP Creative & Strategy at SGK Another great Guest Episode - Lisa hosting solo and talking to the vivacious Alex Vera about current upcoming trends within the beverage/ drinks sector KEY AREAS OF DISCUSSION: 1. SOBRIETY - Rise in non drink drinking (how will this play out when we go back to socialising) 2. INNOVATION - How do we celebrate this return to humanity and connection - innovation in drink space? 3. HEALTHY FIXING - linked to Sobriety but in beverages - are we now saying cheers with a CBD Cocktail? 4. CONNECTED BRAND EXPERIENCES How do all these link or play out - what brands are changing the space - will there be a shift - will it reach a stage when even alcohol MUST have health benefits? Does this change AUS/US? --------------------------------- Alex Vera: Website - www.sgkinc.com Instagram Avera75 LinkedIn: Alexis Vera --------------------------------- Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey