Episode 149 - Aligning Values with Business: TJ Murphy's Journey from Marketer to CEO

SHIFT with Elena Agar

In this episode, I chat with TJ Murphy - Owner at Hite Digital Bend; Digital Marketing / Host of the Adventurous Entrepreneurs Podcast, who's carving out a niche in the entrepreneurial world with his emphasis on aligning business with personal values and passions. Tune in as we uncover TJ's journey from a marketing manager to the founder of Hite Digital, after an enlightening 14-month backpacking adventure through Asia. We dive deep into why TJ believes in mentoring and community support to scale a business effectively. And we don't stop there! TJ shares how outdoor activities aid him in managing the stress of entrepreneurship while also highlighting the importance of kindness in today's polarized society. On the table today are insider insights from his podcast, “Adventurous Entrepreneurs,” the significance of experiences over material possessions, and the crucial role understanding customer motivations plays in achieving business success. Plus, get ready for some tech talk as we discuss the integration of artificial intelligence in digital marketing, the future of AI tools, and how all this tech influences personal branding. So, whether you're a budding entrepreneur or just curious about the interplay between a fulfilling life and a thriving business, this episode is for you! Connect with TJ: https://tjmurphy.me/ Time Stamps: 00:00 Quit jobs, sold stuff, backpacked through Asia. Started business. 05:39 Travel blog born from Bay Area burnout. 08:56 Business owners seek stability and community impact. 12:35 Challenging misconceptions around digital marketing's effectiveness. 16:32 AI integrated into workflows, transforming marketing strategies. 18:01 AI tools coming to replicate human workflows. 22:58 Active community involvement drives business success and visibility. 25:23 Build business around passion and expertise first. 28:32 Manage stress by balancing energy replenishment activities. 32:21 Be kind in polarizing times; make impact. Follow Elena: LinkedIn: https://www.linkedin.com/in/elenaagaragimova/ Instagram: https://www.instagram.com/elenaagaragimova/ Listen on: Apple: https://podcasts.apple.com/us/podcast/shift-with-elena-agar/id1530850914 Spotify: https://open.spotify.com/show/5UKh6dWcuQwJlmAOqD8wij

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