Shinerunner Ep16 | Wholesaler Training And Motivation

Shinerunner Craft Marketing

In this revealing episode Mark shares with you his in-depth wholesaler sales rep experiences with suggestions on how to keep the distributor/supplier balance of power pendulum in the vertical. He details how to be that supplier who the distributor sales force likes and wants to sell for. He’ll provide the listener with a list of check-off items on what to do and what not to do when addressing this invaluable “internal customer.” Mark also drops another “Mark-ism” – “Tempered Tenacity” and explains why this is a crucial strategy to adopt in the wholesaler/distributor relationship. He urges the listener to zig when others zag and to be the middle linebacker, not the cheerleader when it comes to working with their wholesaler partners. A must listen for those who realize that they are competing for limited wholesaler “share of mind.”

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