418: She Took Her Clean Beauty Business From Instagram to the NYC Oculus

Side Hustle Pro

This week in the guest chair we have Jazmin Alvarez, the visionary founder and chief curator of Pretty Well Beauty, a black-owned clean beauty destination that has been redefining the industry since its launch in 2019. As Pretty Well Beauty celebrates its fifth anniversary, Jazmin shares her inspiring journey from a content producer in the fashion and beauty industry to a successful entrepreneur dedicated to making clean beauty accessible and inclusive for all.

In this episode she shares about:

• Believing in Yourself: even when it feels "delusional," and how this mindset has been key to her success
• Clean Beauty: the deep connection between the products we put on our skin and overall wellness
• Securing Prime NYC Retail Space: the chance encounter that led to becoming the first Black-owned beauty store inside the iconic Oculus

Highlights Include:

00:00 Intro

03:59 Growing up with clean beauty

09:15 Getting her start in fashion

12:57 Side hustling as a freelancer

17:47 Building Pretty Well Beauty

23:21 Believing in yourself as an entrepreneur

30:10 Importance of clean beauty

38:10 Securing prime NYC real estate

49:54 Journey to profitability

1:00:00 Tips for entrepreneurs

Check out episode 418 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Pretty Well Beauty Website: https://prettywellbeauty.com/
• Pretty Well Beauty Instagram: https://www.instagram.com/prettywellbeauty
• Jazmin’s Email: [e-mail]
• Chashma: https://chashama.org/
• Joe Dispenza Podcast: https://open.spotify.com/show/6P28vDZvRGOftyqrdo4u8S

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Guest Social Media Info

• Pretty Well Beauty Instagram: https://www.instagram.com/prettywellbeauty

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