How to grow your agency without losing culture and connection

Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies

What’s the secret to building a high-caliber, close-knit team as your agency grows?

Growing an agency isn’t just about increasing numbers; it’s about expanding in ways that keep your team engaged, connected, and performing at their best.

In this episode, we dive into building a strong, scalable culture that keeps your team driven and purpose-focused.

I’m joined by Victoria Gray, COO of Conversion Digital, a boutique agency that’s doubled in size under her leadership while maintaining a high-performing, purpose-driven vibe.

We’ll cover:

• Three core principles that help keep a team connected, aligned, and motivated as you grow.
• A unique 'growth committee' model that connects employees with multiple leaders for mentorship, fostering shared purpose and top performance.
• And how to empower your team to make impactful decisions without constant oversight.

If you’re looking to build a dynamic, motivated team, this episode is full of practical tips to help you grow while staying true to your agency’s core values. Let’s dive in."

Show Links

LinkedIn: Victoria Gray

Conversion Digital: conversiondigital.ca

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Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep114
Podcast Edits by Lindsay Curtis