5 Essential Fundraising Metrics Every Nonprofit Should Track

Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions

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In this episode of The Small Nonprofit Podcast, host Maria Rio dives into the Five Pillars of Great Fundraising, a powerful framework to help nonprofits assess and optimize their fundraising strategies. Maria explains how nonprofit leaders can evaluate their efforts, identify gaps, and implement changes that lead to sustainable growth. Whether you're working with a small team or looking to refine your fundraising approach, this episode provides practical, actionable insights to maximize your impact.

Key Topics Covered:

• Prospecting & one-to-one fundraising
• Digital fundraising & lead generation
• One-to-many fundraising campaign
• Crafting a strong unique value proposition
• Branding & trust building for fundraising success

Actionable Tips:
➜ Choose one pillar to focus on: Start with the area that needs the most improvement.
➜ Track & analyze key metrics: Set up a system to monitor progress and make data-driven decisions.
➜ Gather feedback: Engage donors, staff, and volunteers to refine your approach.
➜ Optimize & iterate: Use insights to adjust and enhance your fundraising strategy.
➜ Celebrate small wins: Recognize progress and share successes internally and externally.

Connect with Us:

• Connect with Maria Rio
• Further Together Website

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Coming Next Week:

Join us next week as Caitlin and Maria share how to celebrate your year-end success without feeling overwhelmed as you start fresh. Don’t miss this episode on setting yourself up for a strong new year! 🚀

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