016 Traffic Overview: Should I Use Free Traffic Or Paid Traffic?

Smart Affiliate Marketing

This episode of the Smart Affiliate Marketing Podcast tackles a common challenge for affiliate marketers: free vs paid traffic. The host dives into the pros and cons of each approach, including cost, time investment, audience targeting, and long-term sustainability. He also explores best practices for traffic generation, like keyword research, content creation, and email list building. Listeners will learn how to choose the right strategy for their business and get started generating traffic.
Benefits of Listening

· Understand the advantages and disadvantages of free vs paid traffic for affiliate marketing.
· Learn best practices for traffic generation, including keyword research, content creation, and email marketing.
· Discover how to choose the right traffic generation strategy for your affiliate marketing business.
· Gain insights from traffic generation statistics.

Key Takeaways

· There's no one-size-fits-all answer to free vs paid traffic. Consider factors like budget, timeframe, and target audience.
· Free traffic methods are cost-effective but take time to build an audience.
· Paid traffic delivers faster results but can be expensive and requires ongoing investment.
· Building a strong email list is crucial for nurturing leads, regardless of traffic source.
· Content marketing is a powerful tool for generating free traffic and building relationships with potential customers.

Best Moments (5 Quotes)

· "The burning question of should I use free traffic or paid traffic?"
· "Free traffic...can lead to a more engaged audience because you're providing ongoing content for them."
· "Paid traffic...you'll get faster results and your audience is highly targeted."
· "Content marketing strategy delivers three times more leads than outbound lead generation strategies."
· "Build the know, like and trust, give them good content, build that relationship and then they will buy from you further down the line."

Summary
This episode explores the debate between free and paid traffic generation for affiliate marketers. The host acknowledges that traffic generation is a major challenge for many marketers and offers a breakdown of both approaches. Free traffic methods like SEO, content marketing, and social media engagement are cost-effective but require consistent effort and time investment to see results. Paid traffic options like PPC ads and influencer marketing deliver faster results and targeted reach, but come with a price tag and ongoing expenses.

The episode emphasizes the importance of understanding your target audience and their online behavior to choose the most effective traffic genera

The Smart Affiliate Marketing Podcast is brought to you by Paul Scoplin, a veteran UK Affiliate Marketer with over 15 years in the industry and a huge desire to help others succeed.
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פרקים

1. Introduction (00:00:00)

2. The "Free vs Paid Traffic" Question (00:00:41)

3. Key Considerations (00:00:59)

4. Understanding Your Audience (00:01:16)

5. Free Traffic Methods (00:01:34)

6. Advantages of Free Traffic (00:01:57)

7. Disadvantages of Free Traffic (00:02:36)

8. Paid Traffic Methods (00:03:07)

9. Advantages of Paid Traffic (00:03:44)

10. Disadvantages of Paid Traffic (00:04:04)

11. How to compete with established marketers (00:04:34)

12. Comparing Free and Paid Traffic Sources & Considerations (00:06:07)

13. Creating your own hybrid approach (00:07:26)

14. Best practices for traffic generation (00:07:48)

15. Some lead generation statistics from survey.net (00:09:16)

16. Summary of the free versus paid traffic arguments (00:11:06)

17. Outro and Music (00:12:02)