#145 - Nish Samantray on Starting A Company, Creating Content That Resonates On Tiktok And The Difference Between Growth And Marketing

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Nish Samantray cofounded Arrae his wife, a 100% natural wellness company which creates supplements that work in under 1 hour. They are a fast-growing mid 7-figure business, hitting their first 1 million within 6 months of launch. Arrae has customers across North America and the Middle East and they won numerous awards, including best bloat supplement. Nish comes from a tech background, and his superpower is to find and marry up unique abilities to get complementary and exciting results across the business that result in growth.

(00:31) Intro

(02:18) The start as an entrepreneur

(04:31) The next thing: Getting a job and beginning a side project

(06:40) Starting a company in the wellness industry

(10:26) Launching and hitting the 1 M mark

(11:39) Working with a limited budget

(13:04) Getting the word out

(14:54) The difference between growth vs marketing

(20:06) The story behind the name Array

(22:05) Where to find out more

(22:50) Creating content that resonates on TikTok

(24:58) Rapid fire question round

(25:15) If you ever had to start again, how would you make your money?

(26:08) What is the most common or biggest mistake that leaders make?

(26:45) Who is a great leader (alive or dead) and why?

(27:51) How do you evaluate a good business deal?

(28:26) What is one of your proudest moments?

(29:06) What is one interesting fact about you that not many people would know?

(29:54) What daily routines do you have (morning or evening) that have helped make you successful?

(32:36) What book (or books) changed your mindset or life?

(34:57) What is the most exciting question you spend your time thinking about?

(35:53) What advice would you give your younger self?

(37:17) What unusual or underrated food or drink should more people try out?

(37:42) What makes you happiest?

(39:08) Any asks or requests for the audience?