תוכן מסופק על ידי The Seasoned Marketer. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי The Seasoned Marketer או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
תוכן מסופק על ידי The Seasoned Marketer. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי The Seasoned Marketer או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away. Whether you’re just starting out or looking to take your business to the next level, join us for expert insights, relatable stories, and a good dose of sisterly banter. Subscribe now and let’s grow your small business together with the S.O.B. Marketing Podcast!
תוכן מסופק על ידי The Seasoned Marketer. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי The Seasoned Marketer או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away. Whether you’re just starting out or looking to take your business to the next level, join us for expert insights, relatable stories, and a good dose of sisterly banter. Subscribe now and let’s grow your small business together with the S.O.B. Marketing Podcast!
You S.O.B.s (small owned businesses) have asked us if we think Meta Verified is worth the money, so we tested it out! We paid for one month of Meta Verified and had quite the experience. Learn why we absolutely do NOT believe in Meta Verified, why it's a waste of your money, and which other marketing initiatives are worth your time over this. If you have another marketing initiative you want us to test out - let us know! Leave it in the comments, send us a DM on social media, or email us at Help@TheSeasonedMarketer.com. We want to answer YOUR marketing questions. PLEASE REMEMBER TO LIKE AND SUBSCRIBE! Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 02:28 Exploring Meta Verified: The Initial Decision 07:17 Features of Meta Verified Business Plus 11:50 Customer Experience with Meta Verified Support 30:00 Meta Verified Basic Promises, Visibility, and Search Optimization 42:14 Marketing Initiative Alternatives 44:57 TLDL: Summary of the Meta Verified Experience & Final Thoughts _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Donut Connection & Cheesesteaks of Goose Creek: https://www.instagram.com/donutconnectiongc?igsh=MTQzZjR3Y3o5ajJ0Mw== Black Circle Records SC: https://www.instagram.com/blackcirclerecordssc?igsh=ZnY4eWlpOXo1MzI= 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
We've made it to 100 episodes of this podcast!!! 💯🎉 Thank you so much to our listeners for tuning in every week for marketing news, tips, and tricks designed to help small business owners. This week we are taking a trip down memory lane. Vivian and I each talk about 3 different episodes of this podcast that we LOVE, why we love the episodes, AND why you should go listen if you haven't yet. Have a topic you want us to discuss? Let us know! Leave a comment, send us a DM on social media at The Seasoned Marketer, or email us at Help@TheSeasonedMarketer.com. Thank you again, here's to many more episodes of helping small business owners succeed in marketing and their business. 🎉 PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 01:56 Celebrating 100 Episodes of Marketing Insights 04:15 Networking Tips for Small Business Owners 08:47 Facebook & Instagram Blue Checkmark Verified 14:10 Lead Magnets in Marketing 20:13 Growing Your Small Business Locally 28:14 Choosing the Right Vendor Market 36:24 The Importance of Google for Small Businesses 42:56 Celebrating 100 Episodes and Lessons Learned _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Networking Tips for Small Business Owners: https://youtu.be/SewV5Fw-CyU?si=YGqfo1ftzLTblaOc Facebook & Instagram Blue Checkmark Verified: https://youtu.be/husBvI8W0Fg?si=OpmGYb8gfxNwBLuP Lead Magnets in Marketing: What They Are & How To Make Them: https://youtu.be/7o_TRgtn8tU?si=dkBYOAOFVpkcgY1w How To Get Local & Grow Your Small Business: https://youtu.be/4jK68Aa6TW4?si=eIjBD5SSQNK7SDEI Picking The Right Vendor Market (w. Guest The Design Demon): https://youtu.be/zPA3dyIVF4M?si=Jizaysn8i0LwjnSb Brick & Mortar Marketing Tips (w. Guest Black Circle Records): https://youtu.be/ohG8s5vtZ6g?si=A47SZ75p4TUeywy4 How To Build a Stand-Out Brand in Your Niche Market (w. Guest Cork & Fizz): https://youtu.be/HAiEqMgS6rU?si=s9UK4uFSlf5gJJYq Turning Passion into Profit (w. Guest Southern Curiosities): https://youtu.be/yY199O114Dw?si=KKMiLHpT8fcqBdmC Rebranding Your Small Business (w. Guest Sweet Rose Waxing Company): https://youtu.be/YsXkpShd05o?si=RP4LlsoRINguKmPB Why Google Matters For Your Small Business: https://youtu.be/mh0rWGneFiI?si=LNvT87XEMsNJkfOp SEO Is Changing in 2025 - Here's What Small Businesses Need To Know: https://youtu.be/aZG5wBIfVDo?si=DgWVgRTVAFsAn3DW 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
If you are burnt out from social media, or simply want to expand your marketing strategy past social media marketing - this is the episode for you. Marketing is so much more than social media, and there are so many effective strategies to help you grow your small business - both free and paid. Vivian and I talk about different marketing strategies and initiatives that can help your small business grow - that do not involve social media. We also talk about how social media is NOT really “free”, and may not be the best option for your small business. PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 04:25 Small Business Marketing WITHOUT Social Media 06:02 Exploring Sponsorships as a Marketing Strategy 13:22 The Power of PR and Podcast Appearances 21:04 Networking: Building Connections in Business 30:32 Email Marketing: Control and Connection 33:06 Reviving Traditional Marketing: Not Obsolete 38:51 Digital Advertising: Strategies for Small Businesses 41:28 Community Engagement: Tapping into Local Opportunities 48:15 TLDL: Diverse Marketing Strategies for Small Businesses _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Be The Change Charleston: https://www.bethechangecharleston.org Donut Connection & Cheesesteaks of Goose Creek: https://www.facebook.com/donutconnectiongc/ 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Our hearts go out to everyone impacted by the fires in Los Angeles and California. This week's episode of the S.O.B. (small owned business) Marketing podcast is focused on resources for those affected, and how others can help. Keep reading for all the links to the resources we discuss in this episode, and please consider helping out someone in need. Know of a resource or a way to help that we did not mention in this video? Leave a comment or send us a DM @TheSeasonedMarketer on social media so we can add it to our list! You can also send us an email at Help@TheSeasonedMarketer.com. ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Please Leave Us a 5 Star Review! 01:24 Updated Information as of January 29 08:12 Los Angeles Area Chamber of Commerce Resources 14:11 Los Angeles County Economic Development Corporation 16:04 The U.S. Small Business Administration (SBA) and Other Government Resources 19:05 California Infrastructure and Economic Development Bank _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Los Angeles Area Chamber of Commerce: https://lachamber.com/ Department of Economic Opportunity: https://opportunity.lacounty.gov/how-we-help/emergency-resources/ Open Air Worker Emergency Fund: https://www.inclusiveaction.org/workeraid California Restaurant Foundation’s Restaurants Care program: https://restaurantscare.org/ Los Angeles County Economic Development Corporation: https://laedc.org/2025-wildfire-assistance/ https://laedc.org/business-assistance/layoff-aversion/ https://laedc.org/planning-for-business-operations-after-natural-disasters/ U.S. Small Business Administration resources: https://www.sba.gov/funding-programs/disaster-assistance/california-wildfires U.S. Business Grants website: https://usbusinessgrants.org Disaster Assistance website: https://www.disasterassistance.gov/get-assistance/by-category-or-agency Tax Relief information: https://assessor.lacounty.gov/tax-relief/disaster-relief California Infrastructure and Economic Development Bank: https://www.ibank.ca.gov/small-business/disaster-relief/ GoFundMe: https://www.gofundme.com/f/wildfire-relief-fund-2025 _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
This past weekend TikTok was unceremoniously banned and unbanned within a matter of hours. While this is great news for the small businesses that rely on TikTok for marketing and sales - this should also be a wakeup call. Focusing your marketing efforts on social media marketing alone can severely hurt your small business, especially if TikTok does get banned in the future. Vivian and I talk about reframing your relationship with social media, finding ways to move your target audience to your own platform, and tips for making the most out of your social media marketing. PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 02:46 Reframe Your Social Media Relationship 13:30 Setting Goals for Social Media 24:25 Different Platforms Have Different Marketing Goals 29:37 Attracting the Right Audience 32:55 Building Your Own Community 44:06 Social Media as a Tool 53:37 TLDL: Key Takeaways and Strategies _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Keyword stuffing is soooo 2000 and LATE! (All the millennials got that reference.) With the rise in AI, the introduction and growth of SGE, and changes to search engine algorithms (we’re looking at you Google), SEO is no longer as simple as keywords or bust. In this week’s episode of the S.O.B.. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO tips to help small businesses get their websites in front of potential customers. We also discuss Google’s new SEO guidelines, E-E-A-T, and ways to make sure your website is meeting those standards. This episode will help you identify changes you need to make on your small business’s website - and if you need extra help, send us an email at help@TheSeasonedMarketer.com . OR join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 02:30 Introduction to SEO Changes 03:32 Understanding SGE and Its Impact 07:53 The Importance of SEO for Small Businesses 15:32 Google’s E-E-A-T Guidelines for Content Creation 25:18 The Long-Term Game of SEO 31:01 SGE Specific Tips 34:00 TLDL: Key Takeaways on SEO and Website Content Strategy _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: What Small Businesses Need to Know about Google's Search Generative Experience (SGE): https://youtu.be/pyhLbSnfglI 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
What is your small business’s guiding star for 2025? Mission and vision statements are regularly overlooked by businesses big and small, but they are key to success. In this episode of the Small Owned Business (S.O.B.) Marketing podcast we discuss mission and vision statements, what they are, and why they are important for small business success. Now is the perfect time to create a mission and vision for your small business! And if you need help creating one, don’t hesitate to reach out to us, or better yet - join our S.O.B. Community! There you can get our advice, as well as advice from other small business owners on the same journey. Join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 03:30 Understanding Mission Statements 17:27 Understanding Vision Statements 20:39 Practicality of Mission and Vision 25:44 TLDL: Mission and Vision Statements synopsis _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Happy New Year S.O.B.s! 🎉 This week we are discussing marketing trends we suspect will become big in 2025. If your resolution for 2025 is to take your marketing to the next level then this episode is for you. From social commerce to experiential shopping - join us as we do a deep dive into each marketing trend and why we believe it'll be important for small businesses in 2025. ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 02:58 Identifying Key Marketing Trends for 2025 05:51 The Rise of AI in Marketing 15:58 Voice Search and Voice Commerce: The Future of Search 17:33 Video Content: The Dominant Marketing Medium 30:37 Social Commerce Continues to Grow 38:33 The Evolution of Personalization in Marketing 49:31 Experiential Shopping: Creating Memorable Experiences 54:53 TLDL: Key Marketing Trends for 2025 synopsis _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
It’s a holiday special on the S.O.B. (Small Owned Business) Marketing podcast! This week, we’re mixing things up with some family fun. We invited our parents to join the show for a hilarious trip down marketing memory lane. We shared some of our funniest, most cringe-worthy marketing stories from over the years—but we didn’t reveal who lived through them. Instead, our parents had to guess which of us was behind each story! Who knows us better? Who’s totally stumped? Tune in to find out! ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 01:27 Family Game: Guess the Story 03:00 Market Research at the Sonic Drive Thru 05:14 Networking Gone Wrong 13:02 Recording Mishap - No Audio 17:10 Sign Twirling for an Urgent Care Center 20:24 To Show or Not to Show: Controversial Imagery 25:56 Wrap-Up and Reflections _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Ready to level up your marketing game in 2025? In this episode of the S.O.B. Marketing podcast, we’re sharing our top 5 marketing tools every small business owner needs to crush their goals this year! From simplifying your social media to automating your email marketing (hello, more free time 🙌), we’ve got the insider scoop on the tools that will make running your business smoother than ever. Scroll to the RELATED CONTENT section for links to each of the tools we mentioned. 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 02:09 Essential Marketing Tools for Small Businesses in 2025 04:11 Opus Clip: Revolutionizing Short-Form Video Content Creation 11:04 Flodesk: The Ultimate Email Marketing Tool 17:02 Google Analytics: Understanding Your Audience 20:14 Building Communities with Skool 24:35 Streamlining Customer Interactions with ManyChat 31:15 TLDL: Top Marketing Tools for Small Businesses in 2025 _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Flodesk: https://flodesk.com/c/THESEASONEDMARKETER Opus Clip: https://www.opus.pro/?via=TSM ManyChat: https://manychat.com Google Analytics: https://marketingplatform.google.com/about/analytics/ Skool: https://www.skool.com/referref=6b726cada2eb410685edbef08a9a8071 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Happy Holidays, small business owners! This week on the Small Owned Business (S.O.B.) Marketing Podcast, we’re putting a marketing spin on the 12 Days of Christmas. We’re sharing 12 actionable marketing tips and strategies that every small business owner should take into 2025. Make sure to save this episode so that you can come back to it later next year and double check that your small business is on the right track. 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 06:40 1. Understanding Your Target Audience 09:02 2. Data Driven Marketing Adjustments 12:30 3. Focus on Three Marketing Initiatives 14:58 4. Quarterly Marketing Plan Reviews 19:43 5. Networking: The Key to Small Business Success 22:55 6. The Power of Gratitude in Business 26:42 7. Data Driven Decisions: The Seven Week Rule 30:19 8. Embracing Creativity: New Marketing Strategies 33:39 9. Build Community: The Importance of Connections 38:22 10. Engaging on Social Media 44:30 11. Mapping the Customer Journey 50:04 12. The Importance of Consistency in Marketing 55:42 TLDL: 12 Tips You Need to Take into 2025 as a Small Business _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Podcast episodes mentioned: 3 Reasons to Create a Marketing Plan for Your Small Business: https://youtu.be/YY7Hmk8u-uU How to Create a Marketing Plan that ACTUALLY Works: https://youtu.be/3ouST--c9gA Practicing Gratitude in Your Small Business: https://youtu.be/eLH8jTtAC-Y 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com . This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Struggling to stand out in your niche? This is the episode for you! In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Hailey from Cork and Fizz, whose mission is to make wine fun and accessible for everyone. 🍷 Hailey shares her journey of building a brand that resonates with her audience and how she’s carved out a unique space in the wine education niche. Together, we discuss: ✨ How to define your brand and communicate it effectively 📣 Tips for standing out in a crowded market 🤝 Building a loyal audience by staying authentic to your mission Whether you’re in wine education or any other industry, this episode is packed with actionable advice to help you establish a standout brand and grow with confidence! Thank you again to Hailey for joining us! Scroll down to the Related Content section to find more information about Cork & Fizz. ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 05:14 The Beginnings of Cork & Fizz 23:15 Understanding Your Target Audience 26:26 Marketing and Unique Selling Points 30:19 Community Engagement and Learning 36:59 Overcoming Imposter Syndrome 42:18 The Importance of Experimentation in Wine AND Marketing 48:11 Finding Your Niche and Unique Selling Point 51:50 More About Cork & Fizz _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Cork & Fizz: https://www.corkandfizz.com The Cork & Fizz Guide to Wine podcast: https://www.buzzsprout.com/2189095 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Happy Thanksgiving S.O.B’s! This week’s episode is a little different. For the past couple of months Vivian and I have practiced gratitude - and we want to share how it has positively impacted The Seasoned Marketer. Thank you for listening to the Small Owned Business (S.O.B.) Marketing podcast. We are grateful for you all. Please consider leaving us a review and following/subscribing. If you have something you want us to discuss, send us a dm or email us at help@TheSeasonedMarketer.com . We hope you have a wonderful Thanksgiving with friends and family. ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO LIKE AND SUBSCRIBE! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 02:28 The Impact of Gratitude on Productivity and Perspective 10:03 The Non-Linear Growth of Small Businesses 16:33 Creativity and Idea Generation from Gratitude 23:57 TLDL: Embracing Gratitude in Business _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Marketing a minority-owned small businesses comes with unique opportunities. ✨ In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Brè from Sweet Rose Waxing Company to share her insights as a minority business owner navigating marketing. Learn more about available resources and strategies to amplify your brand. ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 01:25 Marketing for Minority-Owned Businesses 04:22 The Impact of Identity on Business Promotion 15:30 Building Community and Networking as a Minority-Owned Business 20:55 Marketing Strategies for Minority-Owned Business 21:58 Resources for Minority-Owned Businesses 29:58 Final Tips for Minority-Owned Businesses _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Confused about the difference between marketing and advertising? You’re not alone! In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we dive into why marketing and advertising aren’t the same thing—and why understanding this can transform your small business’s marketing strategy. Learn the key differences between marketing and advertising, and why focusing on both will help you reach your target audience. If you’re a small business owner looking to take control of your marketing, you NEED to listen to this episode! ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 04:16 Defining Marketing and Advertising 09:26 Marketing Goals vs. Advertising Goals 10:48 Building Relationships for Small Business Growth 19:05 The Importance of Feedback in Marketing 23:43 TLDL: Key Takeaways on Marketing vs. Advertising _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
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