What is Service Design and why is it important?

Softwire TechTalks

In our latest Techtalks episode, Zoe Cunningham is joined by Elin Sjursen, Design Director, and Michael Trueman-Hall, Senior Service Designer at Softwire, to talk about Service Design. It's a term that is interpreted in so many ways by so many different people, and is closely linked to Design Thinking. Let's explore the full definition and understand why it's so important for companies to consider this as part of their planning. Read more and get subtitles from: https://www.softwire.com/insights/what-is-service-design-and-why-is-it-important/