Adapting Your Marketing Approach in an Ever-Changing Landscape

Solution Seekers

In the ever-evolving world of marketing, it is crucial to stay ahead of the curve and adapt your strategies to meet the needs of a rapidly changing market. But how can you effectively navigate these evolving landscapes?

In this episode of The Solution Seekers Podcast, Paige Buck engages in an insightful conversation with Megan Hull, the Senior Director of Events at Technology Marketing Toolkit (TMT), a renowned marketing consulting firm in the IT services industry. Megan brings her expertise and years of experience as she discusses the challenges faced by the events industry and how TMT has adapted to the changing market. With over 30 events each year, ranging from small workshops to large-scale conferences, Megan and her team have developed effective strategies for ensuring the success of each event.

As an experienced events professional, Megan brings a wealth of knowledge to the discussion highlighting the importance of constantly enhancing and improving events. In response to a downturn in in-person event attendance, Megan shares how her team pivoted to hosting virtual events and focused on maintaining high engagement levels. This experience allowed her to embrace the importance of community and our natural deep craving for connection, especially in times of isolation. She also focuses on how her team uses their skill sets and understands the role and capacity each person can play to create the best experience for the client and their attendees. Megan’s depth of knowledge and passion for the events world will delight and inspire you to new ways of thinking within your team.