Persuasion, Manipulation and Twitter's Latest Clusterf*ck

Son of a Pitch with Michael Koenka

Salespeople and negotiation experts all must face the challenge and potentially nagging sensation that their expertise in persuasion might be misconstrued as manipulation. But is that really a bad thing? If not, why not? If so, what are some examples we can use to mitigate that feeling in ourselves and others? All that, and a quick deep dive into the social engineering hack on Twitter this week. Glorious.