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#61: A Purpose Beyond Profits | Lindsay Harris, Chief Purpose Officer at Tombras
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תוכן מסופק על ידי Mekanism and Jason Harris and Jason Harris. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Mekanism and Jason Harris and Jason Harris או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
All companies have a purpose. For most, it’s turning a profit and increasing overall value. However, today’s definition of value is changing. More and more customers are looking for brands that take social responsibility seriously and offer a mission beyond profits.
Today, I’m sitting down with a very special guest – my wife, Lindsay Harris – to talk about what it means to be a purpose-driven company. She is the Chief Purpose Officer at Tombras, an impact-driven creative agency that has created campaigns for FritoLay, ESPN, and Samsung, among many other iconic brands.
Before Tombras, Lindsay was the Editor at Campaign Magazine and a reporter for Ad Age and currently leads the relationship with the agency and the Tombras School of Advertising & PR at the University of Tennessee.
In today’s episode you’ll learn:
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Today, I’m sitting down with a very special guest – my wife, Lindsay Harris – to talk about what it means to be a purpose-driven company. She is the Chief Purpose Officer at Tombras, an impact-driven creative agency that has created campaigns for FritoLay, ESPN, and Samsung, among many other iconic brands.
Before Tombras, Lindsay was the Editor at Campaign Magazine and a reporter for Ad Age and currently leads the relationship with the agency and the Tombras School of Advertising & PR at the University of Tennessee.
In today’s episode you’ll learn:
- What makes leading with purpose different from virtue signaling
- How the marketing landscape is changing to focus on more purpose-driven work
- A case study into how a simple purpose-driven campaign drew the attention of the NBA
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