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#63: The Future of the Ad Agency Network | Brett Marchand, CEO at Plus Company
Manage episode 402836716 series 3326218
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The marketing world is a constantly changing field. From the introduction of different mediums to the evolution of technology like AI, the only constant I can expect in my industry is change.
Today, I’m sitting down with my friend, colleague, and now my boss, Brett Marchand, CEO of Plus Company. Plus Company is a marketing and branding powerhouse, having integrated dozens of agencies, including Cossette, We Are Social, and Mekanism.
Before Brett Marchand was heading one of the world's largest media and marketing firms, Brett was a marketing native. He championed campaigns at P&G, Campbell Soup, and Molson Brewery, among many others.
In today’s episode, you’ll learn:
…
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Today, I’m sitting down with my friend, colleague, and now my boss, Brett Marchand, CEO of Plus Company. Plus Company is a marketing and branding powerhouse, having integrated dozens of agencies, including Cossette, We Are Social, and Mekanism.
Before Brett Marchand was heading one of the world's largest media and marketing firms, Brett was a marketing native. He championed campaigns at P&G, Campbell Soup, and Molson Brewery, among many others.
In today’s episode, you’ll learn:
- Why working for more household brands teaches future marketers the anatomy of a great campaign
- Why working on the inside of the ad agency is so much more than just making campaigns
- The historic role AI has played in marketing
- What the future holds for the advertising agency network model
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