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Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return (2023)
Manage episode 404602008 series 3326218
תוכן מסופק על ידי Mekanism and Jason Harris and Jason Harris. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Mekanism and Jason Harris and Jason Harris או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
This week, in honor of Women’s History Month, we’re re-sharing an amazing conversation from last summer where we spoke with Jocelyn Johnson. Jocelyn is a proud Girl Scout alum and Lifetime Member and she joined Girl Scouts of the USA as CMO in 2021.
Jocelyn is a brilliant marketer and a champion for the future females of the world.
Before joining Girl Scouts of the USA, Jocelyn worked at General Electric, where her focus on data-centric marketing strategies helped grow revenue from $50 million to $20 billion.
In this episode, you’ll learn:
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Jocelyn is a brilliant marketer and a champion for the future females of the world.
Before joining Girl Scouts of the USA, Jocelyn worked at General Electric, where her focus on data-centric marketing strategies helped grow revenue from $50 million to $20 billion.
In this episode, you’ll learn:
- The importance of being able to make a quick decision when needed, coupled with an ability to pivot just as quickly
- The powerful filter that values provide to an organization when it comes to balancing data and instinct
- A great mantra to live by courtesy of Jocelyn’s mom and dad: Learn, Earn, Return
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