Personal Brand or Business Brand — Which Is Your Right For You?

Soul Stirring Branding

Personal branding as when you, as the founder, are the public face of the company. The brand is built around YOU - your stories, your lifestyle, your personality, your values.

Business branding is not centred around one person’s, or the founder's values, beliefs, lifestyle, thought-leadership, style or personality. The brand is more so CONSTRUCTED to have a personality and style. You create a brand persona for the business and ask questions like “If your brand was a person, what would their personality be?” This will not necessarily reflect the founder at all. This is usually based on research for what will appeal to a certain target market or ideal customer.

You get to decide how much of your story you want to share and it is nuanced. And it’s not the black-and-white choice of either:

A) your brand and marketing are deeply personal, vulnerable and like a live stream of your personal life or

B) you share nothing about yourself and make this a cold, faceless brand. You get to choose how much you weave in. I’m all for making brands feel deeply personal, even with larger teams that I do work with.

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