Don’t Build Another App—Craft the Experience

Spatial Experience Design (SXD)

𝗦𝗽𝗮𝘁𝗶𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 — 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟯

In this episode of 𝑆𝑝𝑎𝑡𝑖𝑎𝑙 𝐸𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒 𝐷𝑒𝑠𝑖𝑔𝑛, host Søren Vasø and Rikke Knutzen, VP of Product at MapsPeople, share how experience-led design is reshaping digital environments across offices, stadiums, and retail. The conversation explores how spatial data, platform thinking, and behavioral insight help teams create products that scale and deliver real value. They discuss building platforms, how to design for both partners and end users, and why the best product decisions start with value, not features. From fan engagement to office optimization, this episode explores how to create scalable tools that elevate the final experience—even when your product lives in the background.

𝗔𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀:
Connect with Rikke Knutzen https://www.linkedin.com/in/rikkeknutzen/
Connect with Søren Vasø https://www.linkedin.com/in/sorenvasoehansen/
Our YouTube Channel https://www.youtube.com/@MapsPeople

Spatial Experience Design is produced by MapsPeople https://www.mapspeople.com