Ready to Get Recognized? How to Best Market Yourself

Speaking with Steph

Janet Falk

This week Stephanie Rodin chats with her guest, Janet Falk. The two chat about the 5 things Janet suggests doing to attract more clients, creating and monitoring your marketing and RBI, and a process that’s designed to get you in the news.

In this episode, we discuss:

• The 5 things Janet suggests doing to attracting more clients, and how to get it done
• What you’ll find in her new e-book: Create and Monitor Your Marketing and RBI
• What is Janet Falk’s process?
• Why people should want to be in the news
• Why we all need a media profile, and how to create one
• How to get in touch with the right people for your purpose
• The inside on responding ‘no comment’
• The many resources made available by Janet

Janet Falk is a Communications professional with more than 30 years’ experience in-house, as a consultant and at public relations agencies. As Chief Strategist of Falk Communications and Research, she manages pro-active media outreach and has secured placement of executives and events in local, national and international print and broadcast media. For example, articles in three hotel industry publications generated more than 800 phone calls from hotel industry CFOs inquiring about a client’s services, a far more impactful and economical approach than buying a list of hotel executives for cold-calling. Attorneys, medical professionals, CPAs, business executives and consultants rely on her insight, strategy and analysis. Janet is a versatile writer who can prepare newsletters, speeches, presentations and website copy, as well as marketing literature.

Website: https://www.janetlfalk.com

LinkedIn: https://www.linkedin.com/in/janetlfalk/

Facebook: https://www.facebook.com/falkcomms

Twitter: https://twitter.com/JanetLFalk