Marine Turned CEO: Insights from Jöttnar Co-Founder & CEO, Steve Howarth

Sports + Outdoor Mentors

In this captivating episode, we delve into the extraordinary journey of Steve Howth, the CEO and co-founder of the pioneering UK outdoor brand, Jöttnar. Born from two decades of gruelling military experience and a deep-rooted passion for the outdoors, Steve shares the inception story of Jöttnar, tracing back to his compelling decision to join the Royal Marines at 19 and the pivotal role the Norwegian environment played in shaping his and the brand's ethos.

Discover the challenges and triumphs of establishing an outdoor apparel company committed to excellence, the profound lessons learned from leading in both military and civilian life, and the importance of embracing the great outdoors for mental and physical well-being.

Steve's story is a testament to the power of vision, resilience, and the outdoors in transforming lives. Whether you're an aspiring entrepreneur, an outdoor enthusiast, or someone in search of inspiration to overcome obstacles, this episode offers invaluable insights and advice.

Join us as we explore the synergy between military discipline and entrepreneurial success, the journey of creating a brand that inspires adventure, and the profound impact of nature on our lives.

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Thank you for your support, and let the spirit of adventure lead you to your next great endeavour.

Join us every other Sunday for a new episode.

Steve's Book Recommendations:

📌 Shoe Dog: A Memoir by the Creator of NIKE - by Phil Knight - https://amzn.to/3PWJW1Unk)

📌 Napoleon and Wellington: The Long Duel - by Andrew Roberts - https://amzn.to/4d0QXZw (Amazon Affiliate)

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00:00 Key events - A Royal Marine career

09:86 What’s you’re made of

12:59 Norwegian environment

13:76 Constant learning

18:50 From the military to founding a brand

21:54 Language of Leadership

26:89 Balance

31:36 Outdoor Natural Environment

32:56 Biggest challenges

37:49 Channel focus & changes

40:67 Influencers

49:71 Pieces of advice

54:43 Hiring cautiously

57:67 Doing things differently

1:01:79 More pieces of advice

1:07:39 Favourite piece of gear

1:10:45 Book recommendation

1:14:85 Message to team