190. Why Playing It Safe Might Be the Riskiest Move You Can Make

Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

When the economy gets shaky, most business owners go into hiding — cutting back, pulling in, and hoping to ride it out.

But here's the thing about holding back:
👉 Shrinking is a choice. And right now, it’s the riskiest one you can make.

Instead of retreating, this is your moment to stand out — to get visible, build trust, and become the expert your audience turns to.

In this episode you’ll learn:

✅ Why downturns are actually prime time for bold positioning
✅ The 3 visibility pillars that will future-proof your business
✅ A real-world story of a client who grew during a crisis by showing up differently
✅ How to “draft” off trusted leaders in your space (and borrow their authority)
✅ Why now is the best time to say what others won’t and show what others don’t

If you’ve been feeling uncertain about how to market your expertise in a noisy, nervous world — this episode is your wake-up call.

🎧 Hit play and take the first step toward standing out, even in a downturn.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

פרקים

1. 190. Why Playing It Safe Might Be the Riskiest Move You Can Make (00:00:00)

2. Welcome to the Standout Business Show (00:00:06)

3. Why Most Businesses Shrink in Fear (00:01:13)

4. Success Story: Peta's Nonprofit Pivot (00:03:14)

5. Three Pillars for Standing Out (00:06:07)

6. Call to Adventure and Closing (00:10:20)