207. Burned by Lead Services? Here's Why Your Leads Won't Convert

Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

If you’ve ever poured money into a lead-gen campaign that delivered nothing but frustration, you’re not alone. In this episode, Brad Powell breaks down why high-volume marketing tactics consistently fail for expert businesses — and what to do instead.

You’ll learn how to shift from traffic marketing to trust marketing, so your best clients find you, believe you, and buy from you — without chasing cold leads.

What You’ll Learn:

• Why high-volume “traffic” campaigns kill trust (and how to fix it)
• The simple spectrum that shows whether your marketing is aligned with your offer
• The difference between quantity leads and quality relationships
• The one content asset that keeps working for you — even when you’re not
• How to close the “trust gap” so buyers come ready to say yes

Mic Drop Truth:

You don’t have a lead problem. You have a trust problem.

Listen next:

👉 Episode #202: The 5 Trust-Building Videos Every Expert Needs
(But No One’s Making)

Resources:

Get my Free Trust Signals Checklist

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

פרקים

1. Why Paid Lead Gen Burns Cash (00:00:00)

2. Trust Beats Tactics Every Time (00:00:34)

3. The Marketing Spectrum Explained (00:01:08)

4. Aligning Strategy To High-Ticket Offers (00:02:39)

5. Case Study: Bingeable Video Builds Trust (00:04:33)

6. Create A Body Of Work That Converts (00:06:16)

7. Free Trust Signal Checklist (00:06:56)

8. Be Seen As The Real Expert (00:07:25)