LIFE INSURANCE: Digitizing a 300 year old product w/ Safeside cofounder Michael Klien

Startup Stories: Entrepreneurship Education & Startup Training by Europe’s Founders

This episode brings us together with Michael Klien from Safeside, a startup that’s taking what our parents know as “buying life insurance” and making it simple, fast and digital. Most insurance companies sell multiple products bundled around the topic of life insurance, making it difficult to understand for most of the population. This in turn means that to understand these insurance products, most people require the help of an insurance professional, which means they need to take a few hours out of their schedule, print out contracts and maybe even go to the insurance’s office to meet with the advisor. In our conversation we cover how Safeside is tackling the current problems of life insurance, how the team validated their ideas, which challenges arise when you have a remote team and how an accelerator program can help early stage founders get where they want to go faster. I’m super excited to share this episode with you today, enjoy! IF YOU LIKED THIS EPISODE, GIVE US A FIVE STAR REVIEW ON APPLE PODCAST. We covered the following topics: PROBLEM - SOLUTION - FIT How many customer interviews have to be done before moving on How to have a good interview with potential customers BUSINESS MODEL How Safeside wants to build a business around a low margin product How the team manages to provide high quality insurance with good user experience TEAM How working as a remote team can be challenging Tips and tricks to still be successful as a remote team F10 ACCELERATOR How an accelerator program can help you as a founder Book recommendation Chris Voss - Never split the difference: Negotiating as if your life depended on it IF YOU DIDN’T LIKE THIS EPISODE, LET US KNOW HERE