022 - The Startup Report 2020, Status in Enterprise Software and a great Marketing blogger

Startups, Sparks and Serendipity

This week, we have a nice conversation all about startups and the startup environment. We explore topics related to what startups focus on, including accelerating growth, sales and winning customers. Likewise, we discuss different ways founders fund their startups, such as through VC, loans and government grants. Do you consider your business a startup or a young company? What is the difference? Are you a unicorn or a zebra? Then we take a turn and discuss some recent developments in enterprise software and how the field has changed over time to become a greater area of investment for businesses of all sizes. New tech and software is becoming available almost weekly, and being on top of what is out there can make a big difference. Beware, however, as enterprise tech faces many challenges with bureaucracy and timelines for integration, so it is a good idea to start conversations sooner, rather than later.

Recommendations:

To Read: Black Swan by Nassim Nicholas Taleb

The Elephant vs. Mouse - Christophe Janz https://christophjanz.blogspot.com/2019/04/five-years-later-five-ways-to-build-100.html

Persons of the Week:

Christian Busch: The Serendipitous Mindset

Dave Gerhardt: CMO of Privy

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