057: Casting Director's Perspective

Starving Artist No More

Regardless of what creative industry you work in, communication is key. Particularly when you think of marketing yourself and your work to the people in your industry who serve in the project assignment role, the importance of professional communication skills cannot be overstated. When the decision-makers in your industry are deliberating about which artist to consider for a project, you want to make sure your name is in the running. I’ve talked about the importance of effective and efficient marketing and networking in previous podcast episodes, but today, you don’t have to just take my word for it. We’re going to hear directly from the source. In today’s episode, we’re going to get a casting director’s perspective on the importance of effective communication in your marketing efforts.

In this episode, you will learn:

• Why business communication etiquette matters when reaching out to the decision makers in your industry.
• How you can help people in those decision making roles to do their job more efficiently and effectively.
• Why sharing the kinds of projects you love benefits everyone, including the people who hire you for creative projects.
• What honesty and openness have to do with your marketing and networking strategy.
• How to cultivate a mindset of collaboration, and why that kind of mindset will lead to future opportunities for your creative work.

In this episode, I mention the upcoming Thriving Narrators Retreat, which will take place August 22-25, 2024 in Cincinnati, OH. (Jonathan Pennock, casting director for Brilliance Publishing and the guest for today's episode, will be a faculty member at this retreat.) You can learn more about this opportunity for audiobook narrators on my website, www.StarvingArtistNoMore.com/ThrivingNarratorsRetreat.

During our conversation, I refer to several past episodes of this podcast:

• 007: Working in your Creative & Financial Sweet Spot
• 025: Make Your Own Luck
• 026: Marketing for Feast, Not Famine
• 027: Networking for Feast, Not Famine
• 043: AI and Art

This episode includes an interview with Jonathan Pennock, an award-winning Audiobook Producer and Director for Brilliance Publishing. Jonathan will be a faculty member at the Thriving Narrators Retreat, August 22-25, 2024 in Cincinnati, OH. You can learn more about Jonathan and the retreat here. In this episode, I mention a title that I worked on with Jonathan: The Aviatrix by Violet Marsh.

A full transcript of this episode can be found here. Full transcripts of every episode will always be available at the Starving Artist No More Blog.

Thank you for listening. Please feel free to reach out to me at www.StarvingArtistNoMore.com, with any questions, comments, or feedback. I'd love to hear from you.