Where are you leaving money on the table in your Wedding Business :- Episode 3

Steve Saporito Education

Episode 3:- Forever Sessions
Okay, so the next part is you mentioned that you're giving away the engagement shoot, and you are wanting to work out how we can go about making some money out of that. Yeah. So, to me, our industry has put such a heavy label on the word engagement shoot that if you call it an engagement shoot, people's perception is exactly what the industry is giving them.
It's complimentary, it's free, and it's for a save the date card. Okay. So what we need to do first is change our perception about what that's all about. So right now, why do you do an engagement session?
It's time to connect with clients. It's a good time. We get to know you. It's like test driving a car. You already bought it. You're with us. It's a nice like to see what they're like. They're a connection in front of the camera, make them comfortable.
So it's definitely about that. It's about making them feel comfortable. It's about getting them to learn hand signals and how to work with you. But how much do you really learn about the client before you take those photos, before they engage?
Not much. We learn while we're shooting. Yeah. I mean, it's essentially a discovery, and even then, we're not like we're just we're still locked in our art and doing what we're doing, and it's not like a proper we have 90 minutes.

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