Building a Creative Brief | Bri's Brief | Ep 4

Stop The Scroll w/ Brianna Doe

In this episode of "Stop the Scroll", host Brianna Doe discusses the importance of creative briefs when working with B2B influencers. She provides guidance on what to include in a creative brief, as well as tips for giving influencers creative freedom while establishing necessary parameters.
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Key Discussion Points:

- What is a creative brief and why it's crucial for B2B influencer campaigns
- Information to provide influencers upfront before sending the brief
- Sections to include in a creative brief
- Company website/social media links
- Brief company description
- Brand tone and voice
- Target audience and pain points
- Campaign objectives
- Channels
- Timeline
- Goals
- Call-to-action
- Deliverable do's and don'ts
- Tagging and disclosure
- The importance of giving influencers creative freedom within established parameters