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009. How to Give Your Audience What They Want, Pt 1 – Micro-Moments and Feelings
Manage episode 317013713 series 3010846
תוכן מסופק על ידי Jeff Bartsch. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jeff Bartsch או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Everyone does things for their own reasons, including consuming content. If we want to build a connection with our audience, we need to do it in light of what our audience wants. You might be surprised what your audience ACTUALLY wants – they might not even know it themselves.
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RESOURCES
This Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin https://amzn.to/31wYqiW
SHOW NOTES
2:13 Starting with foundational thought from Story Greenlight Episode 007: How to Tell a Story on YouTube (and Anywhere Else)
3:00 Jeff on a blind date asking a really lame question
4:48 What do people want when consuming content on YouTube?
5:18 Google’s original micro-moments – want to know, go, do, buy
7:05 The 5th micro-moment – want to watch, i.e. be entertained and feel something
8:00 The end goal of questions is feelings
8:15 Seth Godin’s analogy of the drill bit
9:44 Jeff fixing the dishwasher and what was actually going on
14:18 People consume content because they ultimately want feelings
15:16 The process matters – we can’t just skip to the end and have people feel things. Jeff’s Bucket List goal of hiking up Macchu Pichu.
16:33 Maya Angelou – people will never forget how you made them feel.
17:17 Eugene Schwartz – we can’t create desire, we have to shape existing desire.
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