011. How to Expand Your Own Creative Value w/ Lennon Bone

Story Greenlight with Jeff Bartsch

Information and art used to be rare and valuable. That has changed – or has it? What’s the difference between a creative person settling for a $3 Patreon tier compared to an artist building a community of excited fans who happily support the creative they’ve become connected to?

Today's guest knows all about content creation, adding yourself to your art, and building an income in the process.

Lennon Bone is a creative strategist who spent 15 years as a professional musician, songwriter, and producer. His playing and writing has been heard on movies and major TV networks including MTV, CBS, and NBC.

Lennon’s goal is to help artists and creatives change the way they see their own worth, so they can fully step into their creative calling and make a difference with their art.

Connect with Lennon at www.stopthestarvingartist.com and @stopthestarving artist on IG.

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RESOURCES

The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level, Gay Hendricks https://amzn.to/3InbG9x

Jamina Bone Illustrations – www.MommingWithTruth.com, IG @MommingWithTruth

SHOW NOTES

4:28 Lennon’s journey through live and studio music work

9:42 Moving out of music production into YouTube strategy with Tim Schmoyer at Video Creators

10:59 What happens with we connect our identity to our creativity – how Lennon’s identity has evolved

15:48 How Jeff’s story almost went down the road of professional musician.

18:36 Losing part of yourself when you say goodbye to parts of your identity

19:27 The Big Leap by Gay Hendricks – ways we get stuck. Feeling like you’re leaving people behind.

21:03 What Lennon helps artists do – make a living doing what you love to do.

22:59 The need for artists to value themselves higher than a $5 level on Patreon.

24:17 How can creatives come to put a greater value on themselves and their work? Creativity might be commoditized, but the personality of the creator is not.

26:18 Finding your Zone of Genius and core motivations behind the surface things we do

31:08 Turning your Zone of Genius into financial income

33:54 The 5 Ones: 1 market, 1 problem, 1 system, 1 offer, 1 year

34:55 Imposter syndrome and how Jeff has had to deal with the reverse version of that.

36:30 Why it's ok to upgrade yourself without killing yourself to be #1.

38:14 How Lennon’s wife started a community around post-partum depression

40:40 How Lennon has built his own following – how to show up on social media

42:08 How creatives want someone to acknowledge their fears – False Evidence Appearing Real

44:45 Turning social media into income – why it’s ok to give away information

49:35 Jeff’s appreciation for genuine connection with online business compared to early online marketing culture

50:38 How Lennon has created 5 figures in 3 months from a small email list

52:16 How to get Lennon’s free course

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