014. How to Create Memorable Moments, Part 1

Story Greenlight with Jeff Bartsch

Why do certain pieces of content break through everything else seeking our attention? And why do those pieces not only stand out but stay in our hearts and minds, sometimes for years to come? In this episode, Jeff digs into that process in light of YouTube, content creation, and even brain science, and lays the foundation for you to create that kind of content for you and your audience.

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RESOURCES

How Modern Video Compression Algorithms Actually Work, Alexander Fox
https://www.maketecheasier.com/how-video-compression-works/

"When storing memories, brain prioritizes those experiences that are most rewarding, " Columbia University
https://www.sciencedaily.com/releases/2018/11/181120125916.htm

"Emotions and Memory: How do your emotions affect your ability to remember information and recall past memories?" Psychologist World
https://www.psychologistworld.com/emotion/emotion-memory-psychology

SHOW NOTES

2:24 The YouTuber’s problems: obscurity and lack of audience connection

3:42 How to get the algorithm to promote our content?

5:57 Does your content grab your audience’s attention? The power of titles and thumbnails

8:25 How our brain ignores almost everything and recalls memories in moments

12:07 Keyframing and tweening in traditional animation

14:28 How video compression squeezes large amounts of data into a smaller file

15:51 How video codecs like H.264 compress and decompress video streams

18:47 Research: our brains selectively filter out stand-out moments and forget the rest

20:16 How brains encode memories – the significance of emotion

22:22 The effect of emotional imagery on YouTube thumbnails!

23:50 Viewer emotion affects how they perceive our content

25:35 Jeff’s memory of editing the closing season of a Supernanny episode

27:23 Picture of Jeff in high school with a camera crane made of Legos

29:51 Things to remember when creating memorable moments

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