How Branding Photos Can Be Used And Make An Impact On Business Growth

Strategize Your Business Online with Dee Boswell-Buck

“Although there could be a lot of different people doing the exact same thing as you...what makes your business different is truly you and how you show up and how you connect with people.”

—Nathalie Amlani

Every business is unique, and every picture tells a story. Showing up consistently online is a huge part of connecting with your audience, but how you show up makes all the difference.

Nathalie Amlani is a personal branding strategist and the founder of Pictonat Photography in Toronto. In addition to family photography, she serves women in business by bringing their brand to life through visual storytelling.

In this episode of Strategize Your Business Online, she shares her top tips to utilize brand photography and your visual story in every element of your business, from connecting with your audience to developing your long-term vision.

She also shares her story.

How she relied on the business community to refine her process and purpose in the early days...

Why, rather than pivoting completely, she crafted a ‘plan B’ during the pandemic by accelerating her goals, designing an online course to create a hands-off revenue stream...

As well as launching a virtual brand summit, sharing her story in a book chapter, and starting a podcast!
Nathalie’s business journey helped to grow and strengthen her network and community, and position her as a thought leader in creating brand strategy.

To grow your business using your visual brand story, listen to the episode!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

• How to incorporate planning your brand photography session in your project management and strategic vision
• That brand photography can help you to bring your audience on your journey (using your ‘visual story bucket’)
• Why using outdoor space in your photography is super relatable for your audience right now (and promotes trust and mental wellbeing)

Did you love this episode? I would love it if you would leave me a rating and review!

Highlights:‌

02:05Welcome, Nathalie!

06:14Social proof: Trust & testimonials

08:03Pricing & free time

09:08What makes Pictonat Photography different?

13:01Telling your story: Planning

14:21Pivoting in the pandemic

18:48Showing up consistently online

20:55Brand vibe: Foundation, timing & journey

23:15Studio space

24:50Connect with Nathalie

26:23Opportunities on different social platforms

28:26Working with Nathalie: Comfort & confidence

30:17Brand Builder & subscription service

Links:‌

Pictonat: www.pictonat.com
Brand Builder: www.pictonat.com/personalbranding-minisession

Instagram: www.instagram.com/pictonatphoto

LinkedIn: www.linkedin.com/in/nathalie-amlani
Focal Tangent: www.pictonat.com/focal-tangent-podcast

Work with me: http://www.deeboswellbuck.com

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