Building Customer Loyalty Through the Customer Experience

Strategy for Creatives - Business Minus the Bullshit: Business Tips for Creative Entrepreneurs

Statistically speaking, it can cost five times more to get a new client than to retain an existing customer. When we can keep existing clients in our business (even just by 5%) profits can increase up to 95% for some businesses! It's easier to sell to our existing clients too. The success rate of selling to a client you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.* In this episode, I'm joined by Mané Bailey-Sargsyan to have a conversation about ways we can improve client loyalty through creating a customer experience that leaves clients loving our brands.
Mane was born and raised in Armenia and then later immigrated to the US. She's built a seven-figure business from the ground up and is the founder and CEO of four boutique companies. Inspired by her mom, Mané’s personal mission is to help women have access to the resources, expertise, and support they need to grow their businesses and to continue to break glass ceilings for women everywhere. Mané is also a founder of an influencer marketing agency focused on digital marketing, creator activations for brands, and talent booking.
Find resources and POV articles about money, entrepreneurship, business development, and more at https://www.stationrove.com/blog.
* Source: Elm Street Outbound Engine
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