977: Showing Up Mid-Shift & Getting Consistent with Your Content

Strategy Hour | Online Marketing for Business Growth

Are you evolving in your business but struggling to show up and bring your audience along for the ride? In this live coaching session, I sit down with Latoya Shanell, CEO and Principal Event Strategist of L’ Shanell + Co., to tackle the visibility challenges that come with shifting from corporate clients to serving small businesses.

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Latoya runs an events company producing both small- and large-scale events, primarily for corporate clients. Now, she’s looking to expand her reach and work with more small businesses. In our conversation, we dig into what it really means to show up and how to bring people with you as your business evolves.

I definitely gave Latoya some tough love, but it’s a powerful reminder for anyone who feels stuck when it comes to showing up online. If you want to be more visible but don’t know where to begin, this episode is full of practical ideas to get you moving. I can’t wait to see what you do with them!

Episode Highlights

• Behind the Scenes: Latoya’s National Event Marketing Company & Where She Wants to Go Next [0:01:14]
• Who Latoya Should Really Be Speaking To [0:11:00]
• How She Can Show Up as the Expert People Need [0:18:18]
• Homework for Latoya (& You!) [0:28:18]
• Talking to Different Audiences About the Same Offer [0:32:10]
• Building an Online Strategy That Fits In With What You’re Already Doing [0:38:41]
• Why It’s Less About the Platform & All About Where You Spend Your Time [0:43:05]
• How to Reach All Your Audiences [0:49:45]

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