979: Starting a Business without a Single Follower

Strategy Hour | Online Marketing for Business Growth

Today, I want to dig into how I would start a business if there’s no existing audience — how I would get off the ground, how we would get momentum, how I would create a community of people who are actually listening to what I have to say and how I would make real tangible dollar bills as early as possible in the process. But before we get into the strategies, I just want to say that I have never met someone who actually has no audience.

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Perhaps you’ve never started a page with this focus, or this niche, but we have connections, and it’s our job to leverage the connections that already exist. I’m here to tell you that ultimately, the number of people in your audience has little to no relationship to the actual amount of sales that you can generate. The number of followers does not matter! It’s about creating the right community that is supportive of where you’re going. So, let’s dive in.

Episode Highlights

• Where to Find the 1000 People You’re Already Connected To [0:08:28]
• How to Use a Digital Product to Attract and Convert Strangers Into Buyers [0:14:13]
• Getting In Front of the Right People to Build the Visibility You Need [0:18:18]
• Why You Need to Launch and Validate Your Offer Before Building a Low-Priced Digital Product [0:23:18]
• One of My All-Time Favorite Content Strategies [0:29:40]
• Where to Start (And Why it Doesn’t Have to Be So Overwhelming) [0:35:29]

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