"We're Now Scrolling the Average of the Eiffel Tower!" Podcast w/Gordon Glenister

Stripping Off with Matt Haycox

Buckle up for a marketing masterclass with Gordon Glenister this week! In this episode, we explore Gordon's marketing journey, explore the power of short-form content, and define what it really means to be an influencer.

Gordon talks about engagement rates, where to snag reliable demographic data, and drops some serious knowledge bombs for non-celeb influencers building their brand. And how do we know who to trust online? Gordon's got the all the answers!

We uncover the mistakes of "big" influencers, get the inside scoop on brand-influencer dynamics, and stress the importance of authenticity. Wondering where the industry's headed? Gordon's got that too.

Direct approach or agency? Gordon breaks it down. And to top it off, he leaves us with actionable tips for both brands and influencers.

Who is Gordon Glenister?

Gordon Glenister is no stranger to the sales and marketing game, carving his path from a green-thumbed entrepreneur at 15 to becoming a heavyweight in the industry. Gordon kickstarted his journey selling plants and tending gardens in Essex, only to speedily move through roles at Bryant and May and Grant of James. At 26, he progressed into the sales world, managing a huge £21 million Whitbread account at well-known Cider brand, HP Bulmer.

Gordon didn't stop at traditional sales, Glenister discovered the influencer marketing arena. He's the brains behind the Branded Content Marketing Association's influencer-focused arm and the brainchild of Pitch Influence, a global competition shaking up the creative industry. His podcast, "Influence," resonates with his huge interest into the dynamic influencer landscape.

In recent years, Gordon Glenister continues to make an impact. He's delved into the effects of COVID-19 on membership organisations, organised global influencer competitions, and now holds the Chief Strategy Officer position at Audience2Media. Whether speaking at key events, hosting panels, or writing books (and columns), Gordon is known to be a powerhouse in sales, marketing, and influencer strategy.

Time Stamps:

0:00 - Intro

1:57 - Gordon's Background

4:50 - How Prevalent Social Media is Today

6:29 - The Focus on Shorts

8:09 - Let's Define the Term Influencer

11:43 - What is a good engagement rate on social media?

14:09 - Where do you go to to get the demographic data?

15:03 - What's your advice to building a brand as a non-celeb influencer?

16:49 - How do we know who to trust online?

23:31

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Who Is Matt Haycox? - Click for BADASS Trailer
As an entrepreneur, investor, funding expert and mentor who has been building and growing businesses for both myself and my clients for more than 20 years, my fundamental principles are suitable for all industries and businesses of all stages and size.
I’m constantly involved in funding and advising multiple business ventures and successful entrepreneurs.
My goal is to help YOU achieve YOUR financial success! I know how to spot and nurture great business opportunities and as someone who has ‘been there and got the t-shirt’ many times, overall strategies and advice are honest, tangible and grounded in reality.