Artwork

תוכן מסופק על ידי David Barnard and Jacob Eiting. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי David Barnard and Jacob Eiting או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Player FM - אפליקציית פודקאסט
התחל במצב לא מקוון עם האפליקציה Player FM !

Growing to $1M MRR with Paywall and Pricing Experiments — Francescu Santoni, Mojo

48:51
 
שתפו
 

Manage episode 428134843 series 2814711
תוכן מסופק על ידי David Barnard and Jacob Eiting. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי David Barnard and Jacob Eiting או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

On the podcast: How Mojo grew to over $1M in MRR, the most impactful pricing and paywall experiments, and why it’s important to choose complexity instead of just letting it happen.

Key Takeaways:

💪Bravery to pivot leads to long-term success. Early popularity can be deceiving. Without strong retention, it's time to pivot. Build features users love to evolve from a gimmick to a sustainable business.

🧱Make your paywall more prominent. Show your paywall during onboarding. Then, iterate on messaging, design, and pricing, focusing on one element at a time.

💲Pricing will always annoy someone. If no one complains, you’re underpricing. Be strategic about who you upset and how many people.

🤝Viral loops reduce the need for ads. Heavy ad spend can hide a lack of product-market fit. Build sharing and virality into your app first, then consider paid acquisition.

📈Choose complexity based on impact. Focus on your team’s strengths. Growth can be product-led or through, for example, paid acquisition, depending on what suits your team and app best.

About Guest


👨‍💻
CEO and co-founder of the video editing app Mojo.

🎬 Former GoPro employee and graduate of the Y Combinator accelerator program, Francescu and his team have built one of the top mobile apps for creating and editing social video content.


👋
LinkedIn

Resources

Follow us on X:

Episode Highlights

[4:27] AI + Mobile = ❤️: Why AI is probably the next mobile revolution.

[6:16] Going Pro: How Francescu got his start building mobile subscription apps.

[7:44] Pivot… PIVOT: Despite early success with their augmented reality app, Francescu and his team had to shut it down and pivot to a new idea.

[15:12] Pricing and paywalls and packaging, oh my: Why you need to show your paywall during onboarding (and other monetization lessons Francescu learned building Mojo).

[27:42] Viral moments: Building social sharing features into your app could save you time and money on user acquisition.

[36:19] The product-led growth trap: Developing new product features isn’t always the key to growth.

[41:15] Priced to annoy: If no one is mad about the cost of your app, your prices are probably too low.

  continue reading

103 פרקים

Artwork
iconשתפו
 
Manage episode 428134843 series 2814711
תוכן מסופק על ידי David Barnard and Jacob Eiting. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי David Barnard and Jacob Eiting או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

On the podcast: How Mojo grew to over $1M in MRR, the most impactful pricing and paywall experiments, and why it’s important to choose complexity instead of just letting it happen.

Key Takeaways:

💪Bravery to pivot leads to long-term success. Early popularity can be deceiving. Without strong retention, it's time to pivot. Build features users love to evolve from a gimmick to a sustainable business.

🧱Make your paywall more prominent. Show your paywall during onboarding. Then, iterate on messaging, design, and pricing, focusing on one element at a time.

💲Pricing will always annoy someone. If no one complains, you’re underpricing. Be strategic about who you upset and how many people.

🤝Viral loops reduce the need for ads. Heavy ad spend can hide a lack of product-market fit. Build sharing and virality into your app first, then consider paid acquisition.

📈Choose complexity based on impact. Focus on your team’s strengths. Growth can be product-led or through, for example, paid acquisition, depending on what suits your team and app best.

About Guest


👨‍💻
CEO and co-founder of the video editing app Mojo.

🎬 Former GoPro employee and graduate of the Y Combinator accelerator program, Francescu and his team have built one of the top mobile apps for creating and editing social video content.


👋
LinkedIn

Resources

Follow us on X:

Episode Highlights

[4:27] AI + Mobile = ❤️: Why AI is probably the next mobile revolution.

[6:16] Going Pro: How Francescu got his start building mobile subscription apps.

[7:44] Pivot… PIVOT: Despite early success with their augmented reality app, Francescu and his team had to shut it down and pivot to a new idea.

[15:12] Pricing and paywalls and packaging, oh my: Why you need to show your paywall during onboarding (and other monetization lessons Francescu learned building Mojo).

[27:42] Viral moments: Building social sharing features into your app could save you time and money on user acquisition.

[36:19] The product-led growth trap: Developing new product features isn’t always the key to growth.

[41:15] Priced to annoy: If no one is mad about the cost of your app, your prices are probably too low.

  continue reading

103 פרקים

Alle episoder

×
 
Loading …

ברוכים הבאים אל Player FM!

Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.

 

מדריך עזר מהיר