S5 Ep64: Jesse Wilson How A Uni Ski Trip Inspired The Jubel Beer Brand

Success Is In The Mind with Oliver Bruce

From living in America as a child and shovelling show to earn some extra pocket money Jesse had very little entrepreneurial heritage but that doesn't seem to have stopped him growing a brand that can now be found in pubs, bars and restaurants across the UK.
With Jesse's Dad being a Vicar and his mum a French teacher, how did Jesse build such a strong beer brand with such little knowledge.
Jesse graduated from University and ended up working for Mars, this however wasn't for him. An idea he baked up on his Uni ski trip for an 'Apres Beer' kept nibbling away at him, so much so, Jesse was developing the concept of Jubel Beer, the apres beer, alongside his job at Mars.
Once Jesse could see that his brand and flavour would take off, Jesse left his life in the corporate world and started to scale the brand and business.
With Jesse's background of Mars and PWC, albeit brief, Oliver asks him what the perfect investment deck looks like, and with a recent funding round in 2022 of £2.7million Jesse clearly knows what he's doing!
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