S5 Ep72: Henry Sether, Co-founder of Misfits. How a critical pivot from Female only nutrition to protein bars saved the business.

Success Is In The Mind with Oliver Bruce

Co-founder of Misfits Henry hasn't always been an entrepreneur, in fact in a previous life he worked for Aston Martin, so why the jump into entrepreneurship?
From a passion for fitness Henry and his co-founder forged a career in the indulgent protein market but nearly lost it all when focusing exclusively on female only nutrition. A quick pivot in 2020 saw Misfits re-strategi​s​e and refocus and in 2021 sold over 7 million protein bars with the vision "to create indulgent, plant-based snacks that EVERYONE can enjoy"
​With annual revenues in excess of £10m and an untapped Misfits market in America, what's on the horizon for scale-up brand Misfits in 2023?
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Produced by PinPoint Media. www.pinpoint-media.global