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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
28:52
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אהבתי28:52
Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Stop trying to find the courage to follow your passion
Manage episode 182111969 series 86796
תוכן מסופק על ידי Sunday Dispatches with Paul Jarvis and Paul Jarvis. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Sunday Dispatches with Paul Jarvis and Paul Jarvis או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
There are countless books, bloggers and thought leaders that will tell you that the key ingredient to a happy, meaningful life is to find the courage to follow your passion.
…
continue reading
72 פרקים
Manage episode 182111969 series 86796
תוכן מסופק על ידי Sunday Dispatches with Paul Jarvis and Paul Jarvis. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Sunday Dispatches with Paul Jarvis and Paul Jarvis או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
There are countless books, bloggers and thought leaders that will tell you that the key ingredient to a happy, meaningful life is to find the courage to follow your passion.
…
continue reading
72 פרקים
همه قسمت ها
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Sunday Dispatches with Paul Jarvis

The Sunday Dispatches podcast is coming to an end... for now? forever? My mailing list will continue at: pjrvs.com/signup
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Sunday Dispatches with Paul Jarvis

The dishwasher I bought that was supposed to be delivered last week isn’t here yet. I called the delivery company and they aren’t even sure where it is. The quote I requested from a fence company to fix my fence (a project worth a couple grand) still hasn’t come through. I was told I’d hear about that last week too.…
There are countless books, bloggers and thought leaders that will tell you that the key ingredient to a happy, meaningful life is to find the courage to follow your passion.
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Sunday Dispatches with Paul Jarvis

Maybe the next time you take a photo and post it you’ll question your motivations as well. Or maybe you’ll think differently when you see a well-curated, edited shot from someone online and remember that their life is likely not all that or perfect. Better yet, maybe you’ll see some whales, jump up and down a little and be like, “FUCK YES, WHALES”. And forget you even have a camera or social media feed at all.…
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Sunday Dispatches with Paul Jarvis

Why is there such a double standard with creativity and commerce?
Minimalism is a mindset rather than a blind purge. If something is useful or pleasurable, you keep it. If it’s not, then you consider scrapping it.
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Sunday Dispatches with Paul Jarvis

You can technically be profitable with a single sale of a service, if you charge more than it costs you to develop it. That’s why services are easier to push into the black than products – they take less work to set up and start doing.
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Sunday Dispatches with Paul Jarvis

Belief is only the first step to succeeding at something, action must follow.
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Sunday Dispatches with Paul Jarvis

Word length, grammar, typeface, first person, who cares? It’s like debating shades of white in a paint store: it really doesn’t matter at the end of the day. White paint is white paint. Good is good. Writing good simply means that you can clearly share valuable ideas with someone else. And I’ll take that over dense or flowery language any day.…
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Sunday Dispatches with Paul Jarvis

A doctor doesn’t wait until she’s inspired to do surgery to save a patient's life. A lawyer doesn’t wait for circumstances to be absolutely perfect before she tries a case for her client. They have work to do, so they do it. There’s no mental hacks or habits or tricks required.
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Sunday Dispatches with Paul Jarvis

We read about time-saving tricks so we have more time to read about time-saving tricks. We optimize our morning routines so we can have 30 minutes longer each morning to work more. It seems like we collectively want more time simply because we want to cram more into the time we’ve got.
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Sunday Dispatches with Paul Jarvis

In medicine, there’s a learning model for new surgeons known as “see one, do one, teach one” — it was started by William Stewart Halsted at Johns Hopkins in 1890. Before that, there was no formal training program for people cutting into other people in hospitals (scary, right?).
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Sunday Dispatches with Paul Jarvis

Assuming we’re 100% right, 100% of the time is a recipe for never growing, never learning, never changing (for the better).
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Sunday Dispatches with Paul Jarvis

My entire business strategy can be summed up in four rules: 1. Be useful 2. Give freely 3. Stay simple 4. Keep track
There are few things that incite rage in me like seeing a motivational quote on social media. There’s a few reasons why (other than, obviously, the fact that I’m a crotchety old man in training and get mad at most things on social media).
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Sunday Dispatches with Paul Jarvis

1 How to make money from your mailing list 11:49
11:49
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אהבתי11:49
I have to start with this disclaimer… I hesitate to write articles that include phrases like “how to make money” because a) money’s a crappy goal in and of itself and b) I don’t want my writing to get lumped in with thought-leader marketing bullshit. Seriously, Google “how to make money from [insert any activity]…” and total crap fills the results. Hopefully this will be a shining beacon of honesty for Google. Or at least, for you. Disclaimers aside, most folks who make a living online including me, do so by revenue generated from mailing lists. “The money is in the list” and all that.…
So although I love that my list drives my revenue and the money side of my business, the real reason I love my list is because it lets me work in the way I want to. And that’s the real reason I work for myself: so I can have a business I’m happy with because it’s run in the quirky, introverted way I like to live my life. And even when life’s shitty, which it sometimes is, my list can take care of things for me. Sponsored by Freshbooks: freshbooks.com/sunday…
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Sunday Dispatches with Paul Jarvis

If you don’t want to have employees, assistants, scale up or grow a company that’s bigger than you - there can still be growth involved. It’s just a different kind. Sponsored by Freshbooks: https://freshbooks.com/sunday
Instead of chasing the latest and greatest tactics ,consider first creating a strategy for your marketing. As in, what’s the ultimate purpose and objective for what you’re doing? Who do you want to reach?And how will what you’re doing actually and honestly help them?
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Sunday Dispatches with Paul Jarvis

https://growyouraudience.co for more details.
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Sunday Dispatches with Paul Jarvis

1 Newsflash: You don’t hate marketing, you hate what you think marketing is 12:24
12:24
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אהבתי12:24
I want to talk to you about what marketing is, because a lot of folks wrongly assume they understand it (and then dismiss it because they think it isn’t important or isn’t for them). Sponsored by FreshBooks: https://freshbooks.com/sunday
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Sunday Dispatches with Paul Jarvis

Our world is a reflection of the choices we’ve made. So instead of complaining about how shitty it is or retweeting some hashtag on social media, there are two simple(ish) fixes: taking action and voting with our dollars (be it Canadian or otherwise!). We need more light in the world when things suck, not more darkness. So if you’re feeling alone or pissed off or without hope, find an artist/creative who’s doing good work, reach out and thank them for their contributions to the world. I guarantee you’ll both feel better for it. Positive action is a good remedy for despair. Sponsored by FreshBooks, https://freshbooks.com/sunday…
Genuine business relationships aren’t a fucking growth hack. The less we expect of others because we feel like we’re entitled to something back from them, the lighter our lives will be. Because then we can be fully in service to others, solely for the sake being good fucking people.
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Sunday Dispatches with Paul Jarvis

2016 was probably the most rollercoaster year for me ever. So many highs, so many lows. Oddly, all the highs were business-related and all the lows were personal-related. But I suppose it balanced out.
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Sunday Dispatches with Paul Jarvis

A quick summary of what's in store and about the name change from The Freelancer to the Sunday Dispatches.
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