The Heart of Good Content: How IKEA Keeps Structured Content Interesting

Supercharge Marketing

What’s the best way to think about supercharging your content? You can find the answer in a bucket of Legos.

IKEA’s principal content strategist Timi Stoop-Alcala has a structural blueprint for repurposing content, leveling up how we think about omnichannel, and crafting human-centric content that captivates and converts.

On the podcast, Timi gets modular on the meaning of modeling content. Not only is it critical for effective marketing and content strategies, it keeps your content from being boring.

Listen to this episode to learn:

• The human-centric truth about good marketing
• Why Lego provides the best blueprint for structuring your content
• How structured content is the key for a unified strategy across a global brand

Check the new and improved Supercharge on the video version of this episode on Youtube!

No time in the day? We have a TLDR blog highlighting the takeaways and need to knows.

ABOUT THIS PODCAST

Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.

We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!

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