Mapping Success: How Location Data is Transforming Businesses

Sustainable Supply Chain

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In this episode of the Digital Supply Chain podcast, we embark on a fascinating journey with Thomas Walle, CEO of Unacast. Join us as we explore the intricate world of data-driven decision-making.

Highlights from Our Chat:

1. Thomas's Transition: From Oslo to Connecticut, Thomas shares his personal and professional journey, highlighting the stark contrasts in business cultures he encountered. This move wasn't just a change of scenery, but a complete shift in business dynamics.
2. The Essence of Unacast: Thomas eloquently details Unacast's mission – guiding companies away from gut-feel decision-making to a data-driven approach. His insights into the power and necessity of accurate, high-quality data in today's business environment are illuminating.
3. Impact of Location Data: We delve into how Unacast’s data aids businesses in site selection, customer behavior understanding, and strategic investment decisions. Thomas’s examples vividly illustrate the transformative impact this data has in various sectors.
4. Generative AI in Data Analysis: A standout moment was learning how Unacast harnesses Generative AI to convert complex data into coherent narratives, aiding businesses in decision-making processes.
5. Success Stories and Future Plans: Thomas shares compelling success stories where Unacast’s data made a significant difference for clients, offering a sneak peek into the company's future aspirations.
6. Data Privacy and Ethical Considerations: An essential part of our discussion, Thomas explains how Unacast navigates the complex world of data privacy and ethics.
7. Sustainability and Post-COVID Trends: Thomas sheds light on how location data is playing a crucial role in creating sustainable sup

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