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Are You Sure You're Using The Word "Culture" Properly, Strategists? - Lucien Etori, McCann NY CSO
Manage episode 447251072 series 2198367
Lucien Etori is the Chief Strategy Officer of McCann New York. He grew up moving around a lot as well as a fan of several music subcultures. This has led him to question the way a lot of advertising people use the word "culture".
What do people mean by "culture" and "the culture" and "be part of the culture" and "to do work at the speed of culture"?
And this is what we get into.
Links:
Lucien: https://www.linkedin.com/in/lucien-etori
Mark: http://www.instagram.com/markpollard
The Sweathead Do-Together: https://sweathead.com/the-sweathead-do-together-2024/
505 פרקים
Manage episode 447251072 series 2198367
Lucien Etori is the Chief Strategy Officer of McCann New York. He grew up moving around a lot as well as a fan of several music subcultures. This has led him to question the way a lot of advertising people use the word "culture".
What do people mean by "culture" and "the culture" and "be part of the culture" and "to do work at the speed of culture"?
And this is what we get into.
Links:
Lucien: https://www.linkedin.com/in/lucien-etori
Mark: http://www.instagram.com/markpollard
The Sweathead Do-Together: https://sweathead.com/the-sweathead-do-together-2024/
505 פרקים
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