#003 Roadmap Manage - Lead Magnets Emails Sales Funnels Advertising

SystM Online Business Podcast

Lead Magnets are so important when it comes to your communication with your customers. It’s a great way of gifting them a free resource in exchange for their email address.

Once you have the email address, sending targeted emails ensures that your messaging is spot on, not only to the right customers but also with the right topics and at the right time. An email list is a must have for online business owners.

Its also good to understand the journey someone takes from their awareness of you and your brand to them becoming a customer and beyond. The sales funnel is a great way to break down the sales journey and for you to see where needs work in order to increase conversions.

A great way of getting people into your Sales Funnel is by advertising. This could mean any way that you encourage people to get started on their sales journey. You don't need to pay for advertising with cash, you can also devote time to advertising to prospective customers.

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