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A Smarter Way to Run LinkedIn Ads: Get Targeting, Budget, Content and Creatives Right
Manage episode 466799721 series 3562223
תוכן מסופק על ידי Carlos Corredor and Antonio Santana, Carlos Corredor, and Antonio Santana. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Carlos Corredor and Antonio Santana, Carlos Corredor, and Antonio Santana או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Tanner Stolte, Senior Customer Success Manager at LinkedIn. Tanner breaks down how to effectively use LinkedIn Ads to drive both awareness and lead generation. He highlights the importance of blending LinkedIn's high-quality leads with the volume from cheaper platforms like Google. Key mistakes include over-focusing on bottom-funnel leads and starting without a clear strategy.
Tanner also shares how to balance your budget, emphasizing the need for top-of-funnel content to build retargeting audiences, and the sweet spot for audience size. He provides actionable advice on content strategy, ad creatives, and measurement, stressing that a mix of gated and ungated content, along with a long-term approach, is key to LinkedIn success.
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