Session 1 - Episode 3: The 3 W's and 1 H's of Pricing

takenoLAB Radio - Academic Info with Remy Gakwaya

Price is like naming your product, which is a subject for another day. However, pricing is currently a key element of your success as an entrepreneur. At the end of the day, when discussing the benefits and goodness of your product, you need to provide the price as well. Although some people say to not mention the price at the beginning, I recommend that you do. That way, the customer can decide whether to ask or leave. It's always easy for people to have, listen to, and own what they want or what interests them as the world heads toward the future. As a result, your product's capabilities will be questioned if a price is not apparent. This is because the price is related to the producer. We might know the producer, we might know the product but if we don’t know about its price, then something is missing.