S1 Ep1: How To Write A White Paper with Dave Howell

Tech Demand Weekly!

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You Are Your Longest Relationship: Artist DaQuane Cherry on Psoriasis, Art, and Self-Care 32:12

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לייק

אהבתי

32:12

DaQuane Cherry was once the kid who wore a hoodie to hide skin flare-ups in school. Now he’s an artist and advocate helping others feel seen. He reflects on his psoriasis journey, the power of small joys, and why loving yourself first isn’t a cliché—it’s essential. Plus, a deep dive into the history of La Roche-Posay’s legendary spring. See omnystudio.com/listener for privacy information.…

לפני 7 שנים 30:02

MP3•בית הפרקים

For our first episode we speak with content writer Dave Howell about what the Content Marketing Institute says is the fourth most used type of content by B2B marketers in 2018… White Papers.

For the last 25 years, Dave Howell has been working as a freelance writer, journalist and publisher. He specialises in technology and business subjects and is also known as his company name, Nexus Publishing. During his career, Dave has written for both the B2B and B2C markets.

You can find out more about Dave on his website nexuspublishing.co.uk

49 פרקים

#Business #Audioboom #Tech Demand Weekly #Marketing

S1 Ep1: How To Write A White Paper with Dave Howell

Tech Demand Weekly!

published לפני 7 שנים

שתפו

MP3•בית הפרקים

For our first episode we speak with content writer Dave Howell about what the Content Marketing Institute says is the fourth most used type of content by B2B marketers in 2018… White Papers.

You can find out more about Dave on his website nexuspublishing.co.uk

49 פרקים

#Business #Audioboom #Tech Demand Weekly #Marketing

כל הפרקים

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S2 Ep11: People Of Tech: Radu Stanescu 35:45

לפני 4 years35:45

35:45

On this episode of People of Tech, Charles is joined by Radu Stanescu . Radu is the CEO of Sandline , an IT Security firm based in Romania and a Senior Information Security Consultant at the European Parliament. Radu first knew he wanted to work in information technology when his parents bought him his first computer in 1995. In the podcast, Radu talks about the journey of his career and gives his opinion on the current landscape of cybersecurity. Originally published on 26/2/2019…

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S2 Ep10: People Of Tech: Philip Blake 42:27

לפני 4 years42:27

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On this episode of People of Tech, Charles is joined by Philip Blake , the Country Manager (UK and EU) of EC-Council , the world's largest certification body for Ethical Hacking and Advanced Information Security Training. Philip has been working at EC-Council since 2016. His employers are the suppliers of cybersecurity training including leadership training courses for IT professionals. In the podcast, Philip discusses his career to date, explains more about what EC-Council provide to their customers and gives his opinion on the current threat landscape in regards to how we can protect ourselves and our organisatio Originally published on 4/2/2019…

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S2 Ep8: People Of Tech: Dr. Pheobe Fletcher 46:52

לפני 4 years46:52

46:52

On this week’s People of Tech, Dr Phoebe Fletcher joins Charles to discuss her work and her thoughts on the implementation of Smart Cities. Phoebe is a board member and Vice President of Political Science and International Affairs for The Centre for Strategic Cyberspace and International Studies . She runs programmes and analyses how social media is leveraged into current affairs, public policy and mass media. Originally published on 14/1/2019…

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לפני 4 years32:41

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This is the second part of our conversation with the CEO and President of The Centre for Strategic Cyberspace and International Studies , Richard Zaluski. Join Charles as he talks to Rich about Smart Tech and find out how someone with such knowledge of cyber criminal behaviour manages to live his life, dealing with the internet daily, just like the rest of us. Originally published on 7/1/2019…

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לפני 4 years35:42

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Richard Zaluski is Charles' guest on this week's podcast. Richard is the CEO and founder of the Centre for Strategic Cyberspace and International Studies . In this first episode of a two parter, Rich discusses his career to date and what he thinks of the cyber events of 2018. Originally published on 2/1/2019…

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S2 Ep5: People Of Tech: David Swan Intelligence Analyst 42:56

לפני 4 years42:56

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On this episode of People of Tech, Charles is joined by David Swan. David is the Director for the Cyber Intelligence Defence Centre for the Centre for Strategic Cyber Space and Security Science . In his own words, he is their "spook" running their intelligence opperations. Find out what David thinks of the cyber security industry presently, his opinion on so called "white hat" hackers and why he sees his 16 year old son as "quite an interesting cat". Originally published on 24/12/2018…

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S2 Ep4: People Of Tech: Scott Helme Security Researcher 36:09

לפני 4 years36:09

36:09

Joining Charles this week is Security Researcher and blogger, Scott Helme. Scott is the founder of the popular securityheaders.com and report-uri.com , free tools to help you deploy better security. You can find his blog at his website scotthelme.co.uk Originally published on 17/12/2018

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Joining Charles this week is CISO advisor and champion of women in tech, Jane Frankland . Jane started out in cyber security over 20 years ago and in that time has held senior executive roles at several large PLC’s and has a strong track record of working with some of the world’s biggest brands. In 2017, Jane published her first book, In Security , exploring the reasons for the lack of women working in cyber security, expelling the myths and providing a true insight into strategies for attracting, identifying and retaining more women in the industry. Women In Red Ball Gowns - Jane's blog post about what happened at InfoSec The InSecurity Code of Conduct Originally published on 10/12/2018…

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This is part two of our chat with Steve Wright , the Data Protection Officer at the Bank of England. At the time of recording, Steve was working as the Data Protection and Information Security officer at John Lewis & Partners. Click here to listen to part one. Steve Wright has worked in the field of information security for 25 years. He has worked for some of the biggest brand names in the world including Siemens, Unilever and Deloitte. He has worked for John Lewis and Partners since April 2016 and is a prominent name in his field, often sharing his insights as a guest speaker at conferences held throughout Europe. In this episode of People of Tech we’re focussing on what it’s like to work as a data protection and security officer. Steve discusses how he got to his role and the changes he has seen happen as well as his thoughts on the challenges ahead and how he removes himself from work at the end of the day. For more information about Steve, please visit his website here . Originally published 3/12/2018…

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S2 Ep1: People Of Tech: Steve Wright DP & SIO part 1 26:53

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26:53

In this first episode of People of Tech, a brand new podcast, our host Charles Commins speaks to the interim DPO at the Bank of England, Steve Wright . At the time of recording, Steve was Data Protection and Security Information Officer at John Lewis & Partners. Steve Wright has worked in the field of information security for 25 years. He has worked for some of the biggest brand names in the world including Siemens, Unilever and Deloitte. He has worked for John Lewis and Partners since April 2016 and is a prominent name in his field, often sharing his insights as a guest speaker at conferences held throughout Europe. Steve discusses the digital transformation he has witnessed in his current role at John Lewis and gives his opinion on the state of the cyber security industry after a turbulent year that has included the hacking of British Airways. You can find out more about Steve at his website . Originally published 26/11/2018…

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S1 Ep36: Emotional Buying with Nick Hague 33:27

לפני 6 years33:27

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S1 Ep34: Website Accessibility with Jeff White 31:44

לפני 6 years31:44

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S1 Ep33: Voice Tech in B2B with Molly Raycraft 31:29

לפני 6 years31:29

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Tech Demand Weekly!

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Numbers are great. We all love them and we all want them to be higher. We think that by having high numbers of followers and likes that we must be succeeding but my guest today says these are not the metrics we should be striving for. Martin Ochwat first started dabbling in online marketing in 2005, selling digital video game characters on eBay. Martin has worked for and set up his own tech companies and now uses his experience to advise heads of marketing and entrepreneurs on growing their businesses. He has recently written an article for Content Marketing Institute where he calls likes, retweets, followers and shares Vanity Metrics. Martin's website Martin's article on Content Marketing Institute…

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Tech Demand Weekly!

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S1 Ep30: Website Optimization with Jeff White 26:44

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Tech Demand Weekly!

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S1 Ep29: Insight Brokers with Jeff Allen 34:33

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Tech Demand Weekly!

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S1 Ep27: TDW Meets John Wall of Marketing Over Coffee 29:41

לפני 6 years29:41

29:41

As we've been taking a look at podcasting over the last few episodes, we here at Tech Demand Weekly thought it might be a good idea to talk to some of the best known marketing podcasts out there. This week is the turn of John J. Wall from Marketing Over Coffee . Marketing Over Coffee is a weekly podcast presented by John J. Wall and Christopher S. Penn . The reason it's called Marketing Over Coffee? Well, in the beginning, John and Chris would meet up at their local Dunkin' Donuts store at half five in the morning and record the show while drinking a cup of hot Joe!…

Tech Demand Weekly!

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S1 Ep26: The Art of the Interview 23:20

לפני 6 years23:20

23:20

Continuing our look at podcasting, Charles speaks with journalist, freelance writer and publisher, David Howell about interviewing. The most popular form of podcast involves an interview of some description. Some, like this one, are one on one between guest and host and others take snippets of the guests answers to help articulate the narrator's story (see Serial or Criminal). In this episode, David talks about the main purpose of conducting an interview, gives his advice on how to conduct yourself during an interview and why the old adage "fail to prepare, prepare to fail" is key to getting the best content out of an interview. David Howell is Nexus Publishing . Specializing in technology and business subjects, his work has appeared in the national press and many of the leading technology and business magazines. Visit our website https://tech-demand.com/podcast/ Send us an email podcast@tech-demand.com…

Tech Demand Weekly!

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S1 Ep25: How To Podcast 29:09

לפני 6 years29:09

29:09

This week’s episode sees the start of our mini series on podcasting. Podcasts are a relatively new tool for the content marketer but with their low cost and potential high reach, they offer great value to any business. Over the course of the next few episodes, we'll be hearing from marketers who already host podcasts to find out why they do it and what makes them successful. We'll also be talking to some of the industry’s biggest names to get tips and advice on how you can start your very own podcast. This week's guest is podcaster Colin Gray. Colin is the CEO and founder of thepodcasthost.com , a podcast network and a huge content resource on creating a successful show. As the host of the Podcraft podcast , Colin gives advice on how to podcast from what equipment to use, how to tell great stories, editing and even monetizing your podcast.…

Tech Demand Weekly!

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S1 Ep24: Facebook Ads with Akvile DeFazio 25:56

לפני 6 years25:56

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On this week's podcast we are exploring the world of Facebook Ads. Charles's guest this week is Akvile DeFazio , a conversion driven marketer and is passionate about helping businesses expand their online visibility and reach their goals via social media. Akvile is the President of AKvertise , a social media marketing and advertising agency based in California.…

Tech Demand Weekly!

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S1 Ep23: Facebook Groups with Jen Lehner 28:37

לפני 6 years28:37

28:37

Facebook Groups aren’t always the first thing that comes to mind when looking at B2B marketing but they can be a powerful way to establish your expertise; create an engaged community; and find new customers, peers, and partners. On this episode we delve into the world of Facebook Groups and find out how you can make them work for your marketing strategy. Jen Lehner is a digital marketing strategist, specialising in social media marketing. In 2013 she created her own company Jen Lehner Media and has helped business owners create an effective marketing strategy using social media and digital tools.…

Tech Demand Weekly!

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S1 Ep22: Facebook Messenger Marketing with Chrys Tan 37:20

לפני 6 years37:20

37:20

In this episode Chrys Tan and Charles take a look at Facebook Messenger Marketing. You’ve probably heard of Messenger Marketing or messenger chat bots, but in today’s episode we are looking at what it is and how you can fit it into your marketing campaign. Chrys Tan is the founder of Chrys Media , a messenger marketing agency for online businesses. She is also the host of the Hack Your Online Business podcast .…

Tech Demand Weekly!

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S1 Ep21: Social Media Video with Christine de Leon 33:56

לפני 6 years33:56

33:56

Over the last few episodes Video Marketing has been our subject. So far we have explored the benefits of using video, how you can inject emotion into your videos and what has happened with video over the years as well as what we expect to see happening in the future. Today’s episode explores video marketing for social media. According to a study conducted by Web Marketing Video Council, a staggering 60% of brands are actively using social media video today. Christine de Leon is the editor in chief of The Beautiful Truth, a platform that shares knowledge, expertise and critical thinking on where creativity meets purpose. Christine cut her teeth as a broadcast journalist before being made the chief of Oglivy’s first content studio. Christine has created content for the likes of Unilever, Philips and British Gas helping brands to articulate something new and meaningful about themselves.…

Tech Demand Weekly!

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S1 Ep20: Video's Role in 2019 33:52

לפני 6 years33:52

33:52

Every year predictions are made about video being bigger and better. In 2018, Jeff Baker of Brafton wrote an article dedicated to why video would be a must in the year ahead. One year on, Jeff's colleague, Francis Ma joins Charles to talk about whether Jeff was right and what role video will have to play in B2B marketing in 2019. Francis Ma is the Vice President of Content at Brafton . In ten years he has worked his way up from the role of writer to having all of the creative teams report to him. Francis is also the co-host of the Above The Fold podcast .…

Tech Demand Weekly!

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S1 Ep19: Making Emotional Video for B2B 42:23

לפני 6 years42:23

42:23

Adam Penny of Connected Pictures speaks with Charles about how inserting emotion into your marketing videos is possible for B2B campaigns. For more information please visit our website .

Tech Demand Weekly!

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S1 Ep18: Video Marketing with Andy Crestodina 35:31

לפני 6 years35:31

35:31

Video marketing is always at the top of every new year predictions list and 2019 has been no different. In our own episode with Stephanie Stahl , live video in particular was predicted to be making a huge splash this year. On this episode of Tech Demand Weekly! Charles talks to digital strategist and content marketer, Andy Crestodina about his most recent article on the subject, The Three Types of Marketing Videos…

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